Fendi Opens NYC Pop-Up For the 25th Anniversary of the Baguette Bag

In 1997, Silvia Venturini Fendi unknowingly changed the fashion world forever once she created the Baguette bag. The bag instantly became a fashion phenomenon and a statement piece in pop culture. As said by Sarah Jessica Parker in Sex And The City, “This is not a bag—it’s a Baguette.” 25 years later and the Baguette is still as influential as it was when it first appeared. Fendi has not taken such an anniversary lightly and has gone all out on its celebrations. 

During this most recent New York Fashion Week, the Maison put on a 25th-anniversary runway show in partnership with Marc Jacobs, Tiffany & Co., and Porter. The fashion show was a lively one with the runway return of Linda Evangelista taking center stage and A-list stars such as Kim Kardashian, Christy Turlington, Grace Jones, Karlie Kloss, Kate Moss, and Shalom Harlow all in attendance. The celebrations have only continued as Fendi has launched its 25th Anniversary Baguette capsule collection.

For the launch, Fendi has opened up a special pop-up shop that sells a selection of Baguette bags, along with jewelry and accessories to shop for the holiday season. Mirroring the color palette of the capsule collection, as guests enter the space, they are immediately surrounded by shades of baby pink, wasabi green, and glossy blue. As the surroundings are being taken in, you may also be entranced by the oversized Baguette structures spread throughout the pop-up boutique.

Further into the shop lies a digital archive room, where the re-edition Baguette bags are presented among digital Baguette content. The reinterpreted bags on display maintain the original essence from the archives while standing out with their craftsmanship from unique materials such as denim, cashmere, shearling, geometric beaded embroidery, mother-of-pearl leather, and paillette embroidery. 

In addition to the range of micro and mini versions of the bag, the Baguette has also been channeled into a collection where a number of luxurious parkas, gloves, hats, skirts, sweaters, and gaiters are also available for purchase. Topping it all off is the footwear debut of the Baguette Match high-top sneaker and a sequin Colibri heel.