Fashion Brands Make History for Pride Month
From Versace to Balenciaga, these fashion powerhouses are celebrating Pride in style.
In honor of Pride Month, luxury brands are unveiling collections and limited drops to celebrate and give back to the LGBTQIA+ community. Originating as a way to commemorate the Stonewall Riots that changed the course of the Gay Liberation Movement, Pride Month has evolved into a celebration like no other.
In recent years, brands have been more willing to unveil collections and collaborations that directly benefit the LGBTQIA+ community. This year, several brands have collaborated with queer artists, models, and charities for the vey first time. Whether its Versace's star-studded collaboration or Tiffany's emotional campaign, L'OFFICIEL highlights the fashion brands making history this Pride Month.
Balenciaga
Unveiled as apart of the brand's Pre-Fall 2021 collection, Balenciaga is celebrating Pride Month through a collection of vibrant hoodies, hats, and undergarments. The luxury house is donating 15% of all sales from the collection to the Trevor Project—a nonprofit that focuses on suicide prevention amongst LGBTQIA+ youth.
Coach
The New York brand is highlighting Pride Month through a collection of pieces in its signature monogram with celebrities like Miles Heizer and Rina Sawayama. Unveiling new iterations of buzzy accessories, the collection will benefit several LGBTQIA+ charities and foundations.
Savage x Fenty
Celebrating diversity and highlighting key figures in the LGBTQ+ community, Savage x Fenty enlists the likes of Gigi Goode, Jazzmyne Robbins, and Noah Carlos for its first Pride collection. Available in sizes ranging from XS to 3X, the range of stockings, bralettes, and boxer briefs will benefit several LGBTQIA+ charities—GLAAD, The Audre Lorde Project, The Carribean Equality Project, INC., TransLatin@ Coalition, and the Trans Wellness Center.
Ralph Lauren
Ralph Lauren's gender-neutral collection of polo shirts, sweatshirts, and accessories will benefit the Stonewall Community Foundation. The brand also unveils its first-ever Pride eyewear campaign that will also benefit the foundation.
Versace
In partnership with Lady Gaga, Donnatella Versace is auctioning a replica of the singer's iconic "Born This Way" motorcycle jacket—with all proceeds going to Gaga's Born This Way Foundation. Along with the auction, Versace drops a limited-edition "Born This Way" T-shirt and beret to celebrate Pride month and raise funds for the singer's charity—a first collaboration for the long-time friends.
Calvin Klein
Calvin Klein's Pride collection focuses on autheniticty through an encompassing range of undergarments, swimwear, and accessories worn on the likes of Omar Ayuso, Arca, and Honey Dijon. A portion of funds goes directly to the Trevor Project as well as the Transgender Legal Defense and Education Fund, onePULSE Foundation, and BlaQ Aboriginal Corporation in Australia—the first time the American brand has contributed to the latter three charities.
Tiffany & Co.
Tiffany's Stand For Love campaign highlights LGBTQIA+ New Yorkers while exploring themes of togetherness and emotion. The new video reveals key themes of Pride Month and focuses on the brand's commitment to supporting the LGBTQIA+ community—through charitable donations to the Ali Forney Center and SAGE.
Mavi
The Kooples
French luxury brand The Kooples releases a unisex t-shirt designed by line artist Clément Legrand. Fifty percent of profits from the Proud to Love collection will go to GLAAD—a non-profit supporting the LGBTQ+ community.
Levi's
The limited-edition collection reinterprets Levi's signature denim jacket for Pride Month. The Liberation Trucker boasts an oversized fit with "they/them, she/her, he/him, we" printed on the back in bold colors. The collection was designed in collaboration with LGBTQ+ artists and the brand makes an annual donation to OutRight Action International.
Ugg
Ugg is doing it all for Pride Month. The brand's capsule collection is composed of slippers, fuzzy sweatshirts, and accessories. For the first time ever, Ugg hosted a Proud Prom with Lil Nas X and Hari Nef as well as local LGBTQ+ youth from the California Bay Area. To complete the brand's celebration of Pride Month, Ugg is donating $125,000 to GLAAD.
Michael Kors
The American brand is celebrating Pride Month with a selection of t-shirts, outerwear, and accessories. Profits from the rainbow-themed collection will donated to OutRight International throughout the month of June.
Dr. Martens
The iconic British brand is reimagining brand silhouettes and DNA for an exclusive Pride capsule. For the first time in its history, the brand is collaborating with several LGBTQ+ for a selection of colorfully printed oxfords, boots, and other footwear. Dr. Martens is also donating $100,000 to the Trevor Project.
Karl Lagerfeld
Inspired by Pride Month, Karl Lagerfeld's K/Love capsule collection is a celebratory set of rainbow-themed accessories. The collection features wedge sneakers, sweatshirts, and outerwear with the brand's "K/Ikonik" logo and other pride colorways.