In an astonishing market report by NPD Group, the once old-school tourist essential is now propelling 25% of this year's industrial growth. 

The fanny pack (A.K.A. bum bag, ket bag, banana bag, geebag, kidney bag, marsupium bag) is a small pouch that is usually secured via a strap around waist, right above ones&nbsp;&#39;fanny&#39; or &#39;bum&#39; (read: buttocks). Because of its hands-free, potentially concealable and&nbsp;utilitarian design, the fanny pack has been around pretty much since antiquity&nbsp;when these pouches preceded the invention of pockets. Since then, fanny packs have carried seeds, coin, weapons, drugs, ski-passes,&nbsp;passports...and, now, our bejeweled Juuls, iPhones, and kombucha bottles.

Many would argue that the Age of Fanny Pack Enlightenment&nbsp;occurred back in July 2018, when the fashion industry&#39;s major brands (i.e. Alexander Wang, Louis Vuitton, Gucci) decided to create their own versions of the accessory. This revival hasn&#39;t slowed down since and, despite&nbsp;making&nbsp;up but&nbsp;1% of accessory sales, <a href="https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/fashion-accessory-rebound-driven-by-changing-consumer-priorities-reports-npd/" target="_blank">NPD Group</a>&#39;s report reveals that&nbsp;fanny packs account for a whopping quarter&nbsp;of the U.S. fashion accessory industry&#39;s growth for this year. Moreover, for those who ever thought there was a gender barrier for this accessory, NPD Group also reports that the bags are now the fastest-growing segment in the men&#39;s accessories market.

Bet you regret sending off all of that 1980s/90s gear to Salvation Army now, huh?

Fanny Packs Are Kicking Fanny in the Fashion Accessory Industry

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Fanny Packs Are Kicking Fanny in the Fashion Accessory Industry

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon