7 Emerging French Designers to Follow on Instagram

French designer Charles de Vilmorin launched his fashion label on Instagram during the pandemic, when everything was slowed down. The collection made such an impression within the fashion industry that he was invited to show his next at Paris Fashion Week only a year later. His clothing is dreamy, and his curated style aims to take the audience into a world all of his own. This March, Mr. Vilmorin took the next step and established a ready-to-wear collection that translates his more whimsical designs into clothing suitable for day-to-day life. 

Victor Weinsanto is a young Parisian designer who studied at the Atelier Chardon Savard School in Paris before launching his Weinsanto label in 2020. He grew up studying ballet, as evidenced in his designs, as the clothes play with structure and are dramatic and delicate at the same time. Before the debut of his brand, Weinsanto received training from renowned fashion houses, including Chloé, Jean Paul Gaultier, and Y/Project. Weinsanto was also a 2022 LVMH Prize semi-finalist.

Paris designer Ludovic de Saint Sernin was born in Brussels and moved to Paris at age seven. The inspiration for his pieces stems from the 90s supermodel era, especially when it comes to menswear. Throughout his collections, there is an ode to the crucial elements of the New York scene that existed in the 70s and 80s, with cropped jackets, lace-up pants, and the overall flirtatious energy of those decades.

Parisian designer Emma Reynaud is the creative director and founder behind Marcia, a sustainable clothing brand that pushes sexy to also be comfy. Reynaud launched Marcia in 2018 and set out to put sustainability and eco-friendliness at the forefront of French fashion. Her design inspiration stems from the French artistic scene and attributes her clothes to the strength and sensuality of women.

Founder of Maitrepierre, Alphonse Maitrepierre is a name to know. Before launching his own label, Maitrepierre served as the protégé of Jean Paul Gaultier by working as his assistant. He officially introduced his brand in 2018 and designs both haute couture and ready-to-wear pieces out of his studio in Paris. Since the launch of his label, Maitrepierre has designed eight collections and has presented at Paris Fashion Week.

Alain Paul cofounded his label with his husband in 2023. The designer was born in Hong Kong and relocated to France, where he enrolled in Opéra Ecole National Supérieur de Danse de Marseille. At the age of 18, Alain Paul sought to work within the fashion industry in Paris, and it was at this time that the foundation for his soon-to-be label was created. 

Paris-based designer Steven Passaro is the founder of the luxury label Steven Passaro. A 2018 graduate from London College of Fashion, Passaro presented his first collection at London Fashion Week in 2019. He specializes in taking traditional tailoring techniques and blending them with contemporary elements which resulted in a brand that constructs timeless and elegant pieces.