Fashion

Cynthia Ervio and Ariana Grande's Most Witchy Looks on the 'Wicked' Press Tour

Explore Former L'OFFICIEL cover star Cynthia Erivo and Ariana Grande’s most captivating red carpet looks from the Wicked press tour, featuring designer pieces by Thom Browne, Louis Vuitton, and more.

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Photography: Getty Images

Every day leading up to the global release of the Wicked film feels like it's bursting with anticipation, in large thanks to the buzzy press tour Cynthia Ervio and Ariana Grande are spearheading.

The pair was tapped for their roles as Elphaba, the wicked witch (played by Ervio), and Glinda, the good witch (played by Grande) in 2021. Now, in their final weeks of promotion, Ervio and Grande's ensembles on the red carpet premieres across the world prove how well they know their character. After all, their best looks aren't just aesthetically pleasing, but they're incredible examples of "method dressing."

Hollywood has fully converged with the fashion industry with the trend of "method dressing" where actors use their clothing to market the the themes or their roles in the film they're promoting. This type of styling has been particularly dominant over the past few years and offers an outlet of play. It pleases both cinephiles ready to immerse themselves in a film's universe and fashion lovers who get to see how their favorite designer's pieces translate into a specific character. (Remember when Margot Robbie almost exclusively wore pink on the Barbie press tour, or remember when Halle Bailey brought her aquatic essence to her red carpet looks ahead of her debut as Ariel in live-action rendition of The Little Mermaid?) With Ervio and Grande, it has been especially exciting to see how the pair's looks continue to both complement and juxtapose each other.

At the Mexico City premiere of the film, Ervio wore a beaded black Thom Browne dress with shoulder pads with coiled hands sculpted onto them.
Photography: Getty Images

Ervio has fully embraced her role as Elphaba, the witch born with green skin. Her looks often capture the verdant color by experimenting with different shades, textures, and silouhettes all paying homage to the story. Her stylist, Jason Bolden, recently donned the star in one of her most unforgettable green looks yet: a bright green Louis Vuitton vinyl dress complete with a green feathered stole. (Her Thom Browne look with shadowed shoulders is also hard to stop thinking about.) Grande on the other hand, has turned up the girly, coquettish nature of Glinda in her press tour looks. The singer, with the help of stylist Mimi Cuttrell, ups her girliness to a new level with bouffant dresses and plenty of ribbons. For those who are drawn to hyper-feminine looks, Grande's Wicked press tour looks serve as plenty inspiration.

Keep scrolling to see Ervio and Grande's best press tour looks as we get close to November 22, when Wicked hits theaters.

Mexico City Film Premiere

Grande wore a custom Atelier Versace gown with a pearl chiffon and a deep v-neck in Mexico. In contrast, Ervio wore a black, beaded gown by Thom Browne with sculpture-like shoulder pads evoking an infamous image from The Wizard of Oz.

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Los Angeles Premiere

For the film's L.A. premiere, Ervio wore a green vinyl gown by Louis Vuitton with a feathered stole. This time, Grande was the one wearing Thom Browne, as the singer-actor appeared in a pink gingham dress that hit just below the knees. She completed the look with a matching hair ribbon and capelet.

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Australia Premiere

Grande brought out a gorgeous, blush pink Vivienne Westwood gown with voluminous tulle and peach crystals for the Wicked premiere in Australia. Her look evoked the image of starbursts. Ervio wore a custom Louis Vuitton dress, features a strapless bodice and a triangular structured skirt. In jewelry, Grande opted for a silver diamond butterfly necklace by Lorraine Schwartz, while Ervio went with an 18k white gold Roberto Coin lion broach on her choker.

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Australia Photocall

Ervio went for a Marc Jacobs look from the Fall/Winter 2011 ready-to-wear collection comprised of a detailed black and green blouse and a lacy black pencil skirt. Her black-and-white fascinator stole the show, reminding us the power of a headpiece. Grande sported a custom two-piece set by Bode. The look embodied the coquettishness of Glinda with its billowing high-waisted silk skirt, soft pink hue, and three ribbon bows gracing her top.

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