Starring Black Panther's Michael B. Jordan.

Coach has released a short film titled &ldquo;Words Matter&rdquo;, directed by Spike Lee, who is fresh off a win for BlacKkKlansman at Sunday&rsquo;s Academy Awards. The short film stars actor Michael B. Jordan (Black Panther), the global face of Coach menswear. According to a press release, it was shot in the desert near Los Angeles in the fall. Coach wanted to convey its values of inclusion, optimism, and courage through the short film, which&nbsp;feel particularly important in today&rsquo;s political climate.

&ldquo;Words Matter&rdquo; features Jordan riding through a dusty desert on a desert on a motorcycle, sporting a black leather biker jacket and matching leather pants. During a stop in a seemingly abandoned area, he gets off his bike, only to come across fragments of concrete engraved with words like &ldquo;Hatred,&rdquo; &ldquo;Evil,&rdquo; &ldquo;Bigotry&rdquo; and &ldquo;Lies&rdquo; among the debris. He takes the rocks and throws them far away, and replaces them with new ones with the words &ldquo;Courage,&rdquo; &ldquo;Truth,&rdquo; &ldquo;Love&rdquo; and &ldquo;Dream&rdquo; instead, before riding off. Lee and Jordan, both who had never worked together prior to this film, collaborated in choosing the words.

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Lee&rsquo;s children, daughter Satchel&mdash;who is the creative director at DR&Oslash;ME Magazine&mdash;and son Jackson, co-wrote the short with their father. Satchel and Lee will also be directing a series of shorts featuring other Coach collaborators such as the artist Whisbe, Nets player Spencer Dinwiddie, as well as the Lee children themselves. The videos will further the &ldquo;Words Matter&rdquo; film&rsquo;s message, with these figures discussing why words matter.&nbsp;

Coach Hired Spike Lee to Direct a Short Film

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