Chanel Prèmiere Sound Intertwines Cool Girl Sophistication With Top-Tier Tech
Just in time for a new season, the French luxury label is diving into the world of tech with a Lily Rose Depp-fronted campaign to showcase its latest ultra-cool piece.
With its latest release, Chanel is expanding the Prèmiere watch family. While the original model, created in 1987, combined several elements of the Maison's most iconic design codes—namely an octagonal watch face, inspired by the Chanel No.5 perfume bottle stopper, and a flexible bracelet, influenced by the chain shoulder strap of Chanel's most famous handbags—Prèmiere Sound rises to the challenge of creative innovation and goes above and beyond.
With a campaign fronted by ultimate It girl, Lily-Rose Depp, Prèmiere Sound takes the house into the 21st century with its commitment to both aesthetic splendor and advanced technology. A long, sleek necklace with a watch and headphones attached, Prèmiere Sound is a bold step into the future of contemporary human innovation. Depp, an iconic muse of the house and an avowed fan of wired headphones marks a natural choice for the launch of the Maison's newest addition.
True to Chanel's pursuit of refined, classically elegant sensibilities, Prèmiere Sound features a sturdy, polished black watch face coated with 18K yellow gold, a pared-back black steel dial, and a bold steel crown coated with 18K yellow gold and set with onyx cabochon. The steel necklace chain acts as a continuation of the same classic aesthetic, with steel, yellow gold, and soft leather woven into its construction.
The watch itself functions with high-precision quartz movement, but the state-of-the-art audio technology in the removable wired headphones is what truly launches Prèmiere Sound into the future. With external noise cancellation, a crisp microphone, and high-quality sound, the headphones rival the standard tech that has skyrocketed your favorite wireless headphones or earbuds into mass popularity. Of course, the Prèmiere Sound earbuds wouldn't be complete without one final aesthetic touch—the iconic interlocking C monogram on the exterior of each side.
Prèmiere Sound officially launches on August 20, 2024, so if you're searching for a piece of multi-functional, ultra-chic jewelry, or you're on the hunt for the Lily-Rose Depp-approved wired headphones, look no further—the future of tech is in front of you.
