16 Provocative Chanel Bikinis That Defined '90s Swimwear
Chanel's 1990s swimwear took a step away from its famously classic tweed suits with barely-there bikini tops and chain-covered sets.
Chanel may be renowned for its pearls, tweed suits, and highly sought-after quilted flap bags, but the French fashion house offers endless inspiration in many other categories, too, especially swimwear. The label famously flourished under Karl Lagerfeld's creative leadership, and this was especially true in the 1990s when its provocative and playful bikinis were on the rise.
Opulent and sometimes sporty takes on beach essentials became symbolic of Chanel's ability to infuse new energy into classic luxury allure. From Christy Turlington strutting in a minimalist string bikini at the Spring/Summer 1994 ready-to-wear show to Claudia Schiffer pairing hers with cascading gold accessories, Chanel’s swimwear moments remain etched in fashion history. They ranged from boldly colored sets, adorned with camellias (the house flower), to bikini bottoms with interlocked C's printed on the front (which Naomi Campbell modeled).
Chane's most iconic '90s swimwear embodies a '90s sexiness that still inspires today. Former Creative Director Virginie Viard bore clear inspiration from these archival pieces in her Cruise 2024 collection, for example. Whether styled with minimal accessories or paired with bold, costume jewelry, Chanel’s range of swimsuits continue to be emblematic of its '90s flair and finesse.
As seen on Anna Ewers in the Spring/Summer 2022 show, Chanel’s swimwear remains a masterclass in merging practicality with elegance, proving that a poolside moment can be just as chic as a walk down the runway. In the lead-up to Matthieu Blazy’s debut for the house, one can only wonder what's in store for Chanel swimwear ahead.
Keep scrolling to see Chanel's most provocative swimwear moments from the ‘90s, including its cult-classic bikinis.
