Bulgari Revitalizes Iconic Tubogas Collection With Contemporary New Campaign

With the launch of 16 new pieces, Bulgari is reintroducing the bold yellow gold jewelry collection that first made a mark on the high jewelry world back when it was initially unveiled to the world in the '70s. Radiant yellow gold has been cherished by the Italian Maison as a uniquely stunning material since the house's inception, and with the latest iteration of the Tubogas collection, Bulgari pays homage to its roots and restates the timeless allure and bold elegance of the collection's aesthetic. 

From pared-back yellow gold designs to fantastical gemstone-studded creations, the collection introduces pieces teeming with vibrant life into the Maison's archive. Mesmerizing interlocking gold stripes are featured on four bracelets from the collection, although each offering is unique in its composition, with iterations ranging from three-gold stripes to classic 18K solid yellow gold to a diamond-studded edition. Fusing the Maison's commitment to classically elegant jewelry with a contemporary, youthful flair, the revitalized Tubogas collection presents a series of pieces that are ideal for everyday wear and special occasions alike.

Among the offerings from the new Tubogas collection, Bulgari features a new creation—a stunning yellow gold necklace packed with vivacious color, as seen in the tanzanite, rubellite, and green tourmaline embedded into the body of the piece, surrounded by a sea of sparkling pavé diamonds set around the three larger stones.  

At its core, Bulgari honors its Roman roots, and so of course, the iconic collection wouldn't be complete without at least one reference to the Italian city itself. In a jewelry set that incorporates the label's signature Parentesi design, lifelong devotees of Bulgari and admirers from afar alike will note the geometric motif featured in the body of the pieces that powerful homage to the iconic streets of Rome, while delicate diamonds embedded into the set reflect a shimmering light sure to catch any onlooker's eye.

Looking to add a piece featuring the Maison's iconic sleek, yellow gold coiled designs to your collection? The new Tubogas campaign launches on September 4, 2024, and is available for purchase online.