Boss Goes Off-Court with Bella Hadid, Lucky Blue Smith, and More for New Collaboration
What do you get when two iconic brands meet on the basketball court? The new Boss x Russell Athletic collection shows the latest intersection of fashion and sport.
Boss went to Gotham Hall in New York on March 24 to present its latest collection, straying from its usual tailored suits for a sporty collaboration with Russell Athletic. Taking to a locker room-style set, a number of top models showed off their moves in the Boss x Russell Athletic collection of streetwear-ready pieces, aptly titled Off Court.
The team—including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more—showcased the new collection with the same energy as a winning basketball team, both on the court and from the sidelines. The collection of off-court classics is based on archival pieces from both brands and mainly includes retro-inspired unisex clothes with a co-branded logo.