Blackpink's Rosé is the Face of the New Tiffany Lock Campaign
The brand ambassador showcases the house's gender-neutral collection in a series of images and videos.
Tiffany & Co. commemorates the global debut of its Tiffany Lock collection with a campaign starring Blackpink's Rosé. Styled in diamond Lock bangles that are an expansion of the ones that launched in the U.S. earlier in September 2022, the brand ambassador embodies the modern Tiffany & Co. woman in a series of images and videos specially created for the campaign, tastefully showcasing the versatility and wearability of the Maison's first gender-neutral jewelry collection.
The new collection incorporates an innovative touch to the house's traditional craftsmanship, introducing a swiveling mechanism to the jewelry that allows it to open and close. Following the launch of the bangles, friends and fans of the house can expect the Tiffany Lock collection to feature a stylish selection of rings, earrings, and pendants in a variety of colorways available in the later part of the year.
The collection is available at all Tiffany & Co. stores and on its website at Tiffany.com.
