Bella and Gigi Hadid Star in Versace's Spring/Summer 2022 Campaign

Model sisters Bella and Gigi Hadid—photographed by another well-known duo, photographers Mert Alas and Marcus Piggott—are the new protagonists of the Versace advertising campaign for the brand's Spring/Summer 2022 collection. The images, inspired by the Versace archive, recall the art of Richard Avedon, the historic photographer of the Maison. The concept of family is the foundation of this project. In fact, designer Donatella Versace said:

Family is the basis of everything and for this I deeply admire Gigi and Bella...For me, they perfectly represent the strength that is created between two sisters, the same that unites all the members of the Versace family around the world. I want this campaign to be a warm embrace for everyone at the start of 2022!

In this advertising campaign, the focus is on the deep bond between the two model sisters, as well the designer's cameo. The three women have actually been linked for years, both professionally and personally. The whole setting is enclosed in a very pleasant matchy-matchy look, also a symbol of the deep union between the two supermodels.

Scroll down to discover some photos from Versace's Spring/Summer 2022 campaign of Bella and Gigi posing with Versace.