The second episode of Demna Gvasalia's partnership with Gucci designer Alessandro Michele arrives with Balenciaga's Spring/Summer 2022 collection.

<a href="https://www.lofficielusa.com/fashion/balenciaga-sneakerhead-bag-where-to-buy" target="_blank" rel="noopener">Balenciaga</a>'s Spring/Summer 2022 virtual fashion show, titled "Clones," takes us into the post-digital age with a commentary on the world's perception of technological reality. Starring one model, <a href="https://www.instagram.com/elizad0uglas/?hl=it" target="_blank" rel="noopener">Eliza Douglas</a> also brings to the stage the second episode of Kering's partnership between the Maison's Creative Director&nbsp;<a href="https://www.lofficielusa.com/fashion/balenciaga-vibram-toe-shoes-collaboration-demna-gvasalia" target="_blank" rel="noopener">Demna Gvasalia</a> and Gucci's&nbsp;<a href="https://www.lofficielusa.com/fashion/alessandro-michele-gucci-creative-director-harry-styles-jared-leto" target="_blank" rel="noopener">Alessandro Michele</a>, in addition to his second collaboration with the popular <a href="https://www.lofficielusa.com/fashion/ugg-boots-trend-y2k-early-2000s-fashion-history" target="_blank" rel="noopener">Y2K</a> footwear brand&nbsp;<a href="https://www.lofficielusa.com/fashion/crocs-collaborations-celebrity-national-crocs-day" target="_blank" rel="noopener">Crocs</a>.
&ldquo;We see our world through a filter: refined, polished, shaped, photoshopped. We no longer decide between unpublished and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake. Technology creates alternative realities and identities, a world of digital clones," said Gvasalia.
In other words, Gucci brought Balenciaga to the stage with the <a href="https://www.lofficielusa.com/fashion/gucci-aria-film-alessandro-michele-balenciaga" target="_blank" rel="noopener">Gucci Aria</a> show and now the duo relaunches and balances the other way around, with a hacking project that ignites Instagram and beyond. Thus, in a video directed by Quentin Deronzier, a minimalist&mdash;almost clinical&mdash;catwalk is staged in an optical white backdrop, in which men and women sit all dressed alike. The production was staged with a sci-fi soundtrack and a voiceover that sings "La Vie En Rose" with a metallic and eerie tempo. Gucci's double-G monograms become double-B logo, with the words, "This is not a Gucci Bag." On the other hand, Eliza's face is repeated at a pounding rhythm in a thousand different versions thanks to the use of deepfake technology.

Balenciaga Presents 'Clones' for Spring/Summer 2022

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Balenciaga Presents 'Clones' for Spring/Summer 2022

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