<p>Honoring its storied legacy, Au D&eacute;part also launches an Art Collective and unveils new creations through installations.</p>

<p>Au D&eacute;part unveiled its newest store In the heart of Paris, on the historic Rue du Faubourg Saint-Honor&eacute;. Art is at the center of this one.</p>
<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">On the ground floor, Au D&eacute;part showcases its iconic products alongside an archive that highlights the brand&rsquo;s rich heritage. Meanwhile, the upper level is dedicated to the brand&rsquo;s latest cultural initiative, the Au D&eacute;part Art Collective. For this occasion, creative duo Diana Kim and Scott Ponik from </span><em style="letter-spacing: 0px;">Stand Up Comedy</em><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"> reimagined the traditional window display. Their installation features the brand's vintage trunks transformed into animated, talking molluscs. As they open, these whimsical pieces reveal the newest creations: the Belleville Bag and the Tuilerie Bag.</span></p>

<p><span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;">Echoing the layout of its original late 19th-century locations, placed near cultural landmarks like the Palais Garnier, the latest boutique seamlessly blends tradition with modernity. Its design contrasts raw concrete with refined marble accents and brass detailing, creating a harmonious fusion of the brand's historical roots and contemporary style.&nbsp;</span></p>

<p>The Au D&eacute;part journey began at the bustling Gare du Nord station in Paris, where Au D&eacute;part Paris opened its first boutique in 1847. The ultra-luxury brand became renowned for its exquisite trunks and suitcases, which were originally designed to carry everyday essentials and wardrobes aboard carriages and trains. Their iconic monograms, introduced in the early 1900s, are inspired by the intricate tiles found in Pompeii's ancient churches and became a distinctive hallmark. People like Antoine de Saint-Exup&eacute;ry &mdash; author of 'The Little Prince' and a devoted Au D&eacute;part customer &mdash; emerge as notable figures in the brand's history, along with illustrator Yan Bernard Dyl, behind some of its memorable ad campaigns.</p>

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<p>Au D&eacute;part pieces boast the seamless blend of art and fashion, narrating stories that transcend time. The new Paris boutique not only honors the brand's legacy but also sets the stage for its forward-thinking and future creative direction, etching a key milestone in its nearly 200-year journey.</p>
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The interior spaces of the Au Départ store (Courtesy of Au Départ)

Au Départ Unveils Its New Boutique on Rue du Faubourg Saint-Honoré

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