Ashley Graham Goes Topless in Sexy Lingerie Shoot for Parade x Juicy Couture
Juicy Couture has launched a new collection of underwear with sustainable lingerie brand Parade, along with a campaign featuring Ashley Graham, Madonna's daughter Lourdes Leon, and more. The collection is comprised of seven variety packs of undergarments, two of which include a Swarovski-encrusted logos. Several packs also come with a velour pouches and printed Parade x Juicy scarves designed by New York-based artist Jeannette Hayes, both of which can also be purchased separately. In the campaign images, Graham poses in a teddy coat and underwear, while Leon looks back at the camera in a pair of briefs with a gold "Juicy" logo on the rear.
As an homage to the heyday of the Juicy Couture velour sweatsuit, the collection combines the brand's iconic Y2K styles (velour, crystalized logos, etc.) with fairytale motifs. In anticipation of the launch, Parade posted a photo on Instagram of Hillary Duff's cell phone clipped to her high heel in the 2004 film A Cinderella Story, the perfect movie to encapsulate the essense of this collection.
"Once upon a time, Parade and Juicy Couture set out to create the iltimate collection for nice girls that like stuff," explains Parade's Instagram post announcing the collection. "We were inspired by the revolutionary years of the 2000s when tracksuits were softer, rises were lower, and there was bling on everything."
On their website, Parade also discusses the collaboration process with Juicy Couture, saying, "Together, we designed a collection to celebrate the timelessness of brilliant and daring self-expression."
The Parade x Juicy Couture collection is now available online.
