Called ‘Play,’ the new design prioritizes versatility and contrasts a sophisticated silhouette with a hint of bondage.

Photography by Ethan James Green / Courtesy of Altuzarra

Fans of Altuzarra&rsquo;s sensual yet classy aesthetic have something to celebrate, as the brand has announced a new &lsquo;Play&rsquo; bag. Named for its mischievous look that plays with contrast, it pairs an organic silhouette with bondage-inspired metal buckles for a bag that feels at once timeless and provocative.

Creative director Joseph Altuzarra has been developing the &lsquo;Play&rsquo; bag for the last two years, and his hard work finally hits the market today. &nbsp;The new release fits with the New York-based Parisian&rsquo;s message of sensual female empowerment that has helped him to become one of fashion&rsquo;s most sought-after creative directors. Altuzarra&rsquo;s vision of a brand that speaks to femininity and reflects fashion&rsquo;s transformative influence now manifests as a suggestive bag that&rsquo;s still probably safe for work.

Altuzarra first launched handbags in 2015, with the &lsquo;<a href="https://www.altuzarra.com/en-us/sets/resort-bags" target="_blank">Espadrille&rsquo; Tote</a> becoming a favorite amongst women. The lighthearted new &lsquo;Play&rsquo; bag is dainty and chic; casual, yet undeniably Altuzarra. Despite the hobo design, with its adjustable straps and tasseled fringe, the bag still beautifully models the label&rsquo;s essence, seductive yet sophisticated in its versatility. It allows the wearer to conveniently pull their outfit together for anything from rolling out of bed for the gym to enjoying girls&rsquo; night out in a killer look.

&ldquo;Women are looking for a bag that can do a lot for them, said Altuzarra of his eclectic concept, which resembles his goal with his clothing. &ldquo;That&rsquo;s a big part of what I cherish about the process we have with the clothing and I wanted that spirit in the bag.&rdquo;

The bag is available on Altuzarra&rsquo;s <a href="https://www.altuzarra.com/en-us/" target="_blank">website</a> beginning today, and will also be at his Madison Avenue pop-up shop, opening February 1 as a celebration of the brand&rsquo;s 10-year anniversary.

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Altuzarra’s New Bag is for the Sensual Modern Woman

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