A New Energy, A New World, A New Vision of L'OFFICIEL
As seen by Cass Bird, Alton Mason and Shayna McNeil bring together fashion heritage and a joyful outlook for L'OFFICIEL's first-ever Global September 2020 Issue.
Photography by Cass Bird
Styled by Stella Greenspan
For a full century, L'OFFICIEL has served as an official voice of fashion, beginning as the house organ of French Couture in Paris and evolving into a collection of international publications. The very first issue, in Fall 1921, was already in 3 languages—French, English, and Spanish, and today L'OFFICIEL exists in more than 20 countries. With a specific focus on the way we dress and on what fashion creates, L'OFFICIEL has survived multiple revolutions and one World War, never ceasing publication during global turmoil or crises. Deploying the technology of the moment—from illustration to photography, film to Instagram and video—its mission has always been to reflect on the culture of fashion with an eye to the past, and a vision for the future. In our fast-changing world, we want to bring back an honest, direct look at fashion, and to foster a constructive, respectful dialogue across cultures and continents, races and genders. L'OFFICIEL's first-ever Global September 2020 issue—which stars male model favorite Alton Mason and fresh face Shayna McNeil—celebrates fashion with decency and a lack of pretension, starting with questioning what French style stands for in a cosmopolitan culture. To focus not on what divides us, but rather on what unites us. Welcome to the new L'OFFICIEL.
"This is my first cover, and I’m super honored to be here. Shooting with Cass is an absolute dream. I really admire her photography, and I think she is just an amazing person" - Shayna
Makeup Frank B
Hair Dylan Chavles
Manicurist Lolly Koon
Set Design Marla Weinhoff Studio
Custom Painting Oliphant Studio
Production Tali Magal FREEBIRD PRODUCTIONS
Videographer Tyler Kohlhoff
Video Editor Val Thrasher c/o Emily Spiegelman
Music Stelios
Retouching Gloss
Video Color Cody Kent
Visual Director Miriam Herzfeld
Post Production DIrector Patrick Kinsella
L'OFFICIEL USA's September 2020 Issue is available on newsstands and online now.