10 Noteworthy 2020 Olympic Capsule Collections

The infamous athleisure line helmed by Kim Kardashian will be making an appearance at the Tokyo Games as the official sponsor of U.S. female Olympians. The collection features a range of sleep and loungewear styles in ultra-soft fabrics and will be made available online for purchase.

Fashion retailer Guess released a ready-to-wear collection of sportswear and accessories inspired by the brand's archives and the global nature of the Olympic games. The collection features graphics from the 1989 Guess Worldwide collection and highlights the crossover between fashion and sport.

With the Apple Watch rapidly becoming a widespread fashion favorite, the company released a limited-edition series of country-themed watch bands. The collection features 22 bands and, upon purchase, users are able to access an app that will track athletes' performance from the respective country.

Telfar Clemens has been tapped to craft the official uniforms of the Liberian national team for the summer games. The Liberian-American designer unveiled the collection of printed tights and sportswear earlier in June to a roaring reception. As a part of the brand's partnership with the team, Telfar is also covering travel expenses for Liberia's track and field athletes during the games.

American heritage brand Ralph Lauren has been the official outfitter of Team USA since the 2008 Beijing Olympics. That partnership has continued, with the brand featuring a collection of trousers, polo shirts, and windbreakers made of ethically sourced materials. 

Sportswear brand Asics released a commemorative line of footwear and ready-to-wear that coincides with the historic summer games. The Tokyo-based brand is also the official outfitter of Team Japan.

Luxury retailer Kith is an official partner of Team USA for the games, and is releasing a campaign over six days beginning on July 24, serving as a countdown to the July 30 collection release. The campaign features former U.S. athletes and teammates who have won a corresponding number of Olympic gold medals as there are days remaining until the launch. The first image of the campaign is of volleyball athletes Kerri Walsh Jennings & Misty May-Treanor who have won gold medals at the 2004, 2008, and 2012 olympics.

Japanese streetwear brand Beams released a line of apparel and accessories that coincides with the beginning of the event. The collection features oversized silhouettes and graphic Olympic motifs that are meant to highlight "unity in diversity," per the brand. 

Luxury Swiss watchmaker Omega has a storied history with the Games, as the official timekeeper of the Olympics sine 1932. To honor this, the brand has crafted a new Seamaster Aqua Terra watch inspired by the signifier of Olympic excellence: the gold medal. Made in full 18K yellow gold, the two sizes, 38mm or 41mm, are completed with a navy leather band and blue ceramic dials that are engraved with a nod to the 2020 Tokyo Olympics emblem.

Continuing the brand's support of Team USA, Nike launched a Medal Stand collection that American athletes will wear while receiving their medals. Featuring a Vapor Max sneaker, an all-white windbreaker, and sleek track pants, the collection is a mix of casual athleisure and sustainable elements.