Tune into Imaginary TV for Off-White's Spring/Summer 2021 See-Now-Buy-Now Show
For the Off-White Spring/Summer 2021 collection, Virgil Abloh created Imaginary TV, an interactive digital platform where you can view a series of programs by the label. Imaginary TV features performances from international artists, both close to Off-White's home in Milan and afar. These talents include Wallette, Ash Lauryin, Domi and JD Beck, Letizia Galloni, Prince Gyasi, Mdou Mocatr, Liang Biying, and Kiri Okuyama. Channel after channel, the programming aims to show a universal approach to creativity by promoting inclusiveness and overcoming the current limits of interaction among art, fashion, and their patrons. Imaginary TV is now viewable on Off-White's website, where it will continue to stream.
“The idea of Imaginary TV stems from a modern poetic vision for, and of, the evermore virtual world. It takes a universal and all-inclusive approach. I want to connect and generate a global network, and bring together creativity while catalyzing a range of emotions,” Abloh said. “We’re living in a world and at a time that is already largely digitally native. Within the collection itself, I wanted to capture what it is to be human at this very moment. Conundrum is OK, glitches are OK, duality is OK, and a dissolution of norms is OK.”
The Spring/Summer 2021 collection itself, titled Adam is Eve, offers a series of gender-blended garments that is now available to shop online, with other drops coming between February and May. The fashion plays on the theme of interconnection through the fluid lengths, volumes, cuts, and colors. New collaborations are also highlighted in the Imaginary TV space, such as Off-White x Air Jordan, Off-Active athleticwear, "Out-of-Office" sneakers, and the Burrow Bag, a handmade creation with a perforated shoulder strap.
See the full Off-White Spring/Summer 2021 collection here:
