The designer will be the first in LFW's history to livestream her show at London's famed roundabout.

<a href="https://www.victoriabeckham.com/" target="_blank">Victoria Beckham</a> is looking to spice up our lives&mdash;and Central London&mdash;this Sunday during London Fashion Week. The powerhouse designer has taken her 10th Anniversary Collection back to her native England, and she&rsquo;s feeling generous: not only will the show bring her chic, minimalist sensibilities to London&rsquo;s artistic and spirited calendar, but she&rsquo;s chosen to livestream it in Piccadilly Circus and share it with the masses in real time.

This comes on the heels of Beckham&rsquo;s collaboration with Juergen Teller, recreating the iconic ad of her trapped in a massive shopping tote that the duo did for <a href="https://www.marcjacobs.com/" target="_blank">Marc Jacobs</a> ten years ago. According to Beckham, the campaign was her first serious foray into the fashion world. And while she now gets to see her name in lights at London&rsquo;s highest-traffic roundabout, this is hardly new to Beckham, who&rsquo;s no stranger to stirring up hype for&nbsp;<a href="https://www.lofficielusa.com/music/spice-girls-reunited">future projects</a>.

Beckham&rsquo;s show is certainly set to dominate the conversation about this season across the pond, or at least share it with <a href="https://www.lofficielusa.com/fashion-week/burberry-spring-2019-livestream" target="_blank">Riccardo Tisci</a>&rsquo;s debut collection for Burberry. Watch this space for updates on both.

Victoria Beckham Brings Her Anniversary Collection to Piccadilly Circus

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