Marco De Vincenzo shares how he decoded Etro's trademarks and combined them with his aesthetic language in his debut collection with the brand.

&ldquo;I tried to tell the truth. I had an important assignment in an unexpected moment in my life " said Marco De Vincenzo, new creative director of <a href="https://www.lofficielusa.com/fashion/etro-harris-reed-capsule-collection-gender-fluid-blouses-shirts" target="_blank" rel="noopener">Etro</a>'s men's and women's collections. "I know myself and I also know what my territory is, my comfort zone, and I have tried to unite what I am with the reality of Etro. I would never have imagined bringing such a historic brand to life and since the appointment, I have entrusted myself to my joy, I have decided to assert all the beautiful things I love. The result is a miracle of positive energies. Then I wondered what Etro was because I didn't want to get trapped by the story. So we created a marriage between who I am and the brand."

Backstage, De Vincenzo says that his starting point was a celebration of fabrics because Etro was born as a textile company that has made a contribution to the history of Made in Italy. "In the collection, you will not find a great presence of paisley, only a few hints, but there are denim brocades with the designs of birds, flowers, and fruits, dresses in knitwear with shaded color backgrounds. There are also more essential looks, such as a shirt worn with a cotton boxer or a shirt paired with a <a href="https://www.lofficielusa.com/shopping/shop-the-mini-skirt-revival" target="_blank" rel="noopener">mini skirt</a>. I sell a lot of my badges for the use of lace and chromatic clashes."

In Etro's <a href="https://www.lofficielusa.com/fashion-week/hair-trends-spring-summer-2023-runways-hairstyles" target="_blank" rel="noopener">Spring/Summer 2023</a> collection, there are complete satin sets with super-saturated colors and color block mini dresses studded with sparkling <a href="https://www.lofficielusa.com/fashion/bedazzled-y2k-trend-rhinestones-celebrity-style" target="_blank" rel="noopener">crystals</a>. "Everyone knows my experience with leather goods, which for a period of my life was also my core. Together with the collection, I presented four new bags made with the upcycling technique and finally, an accessory made up of a net that collects a fruit." The journey of Etro by De Vincenzo migrates towards a new dimension, simpler and more minimal. To use his words, it's "a journey of pure joy for a new beginning."

Etro's New Journey Under New Creative Director Marco De Vincenzo

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