Burberry Spring/Summer 2025: Grounded in Warm Familiarity

At the National Theatre in London—a perfect example of British Brutalist architecture—Gary Hume re-presented his installation “Bays” for the Burberry show. It was first shown in the group exhibition “East Country Yard Show,” held in London’s Docklands in 1990.

“It was a pleasure and an honor to collaborate with Gary Hume on the show,” says Daniel Lee, creative director of Burberry. “I have long admired his extraordinary use of color and the emotion behind his work, which makes him such a fascinating artist. We want the shows to feel like a dream, but we also want the clothes to be a real proposition. We need to find clever ways to take control of new codes and evolve them into something relevant for the stores. I am excited about this part of the job.”

An abundance of stars and special guests were in the front row, including Kelly Rutherford, Barry Keoghan, Roberto Bolle, and Jack Harlow. From the first looks, you can feel that the collection is inspired by simple elegance and British creativity, with typically "Brit" silhouettes and a touch of summer adventure. Raincoats are cropped, trenches are deconstructed, and the collection is made from lightweight fabrics such as silk and linen. Materials inspired by nature appear marked by time, with the classic Burberry check on several pieces.

Additionally, soft trousers and functional cargo pants sit alongside long skirts in bright colors, while sequined dresses add a delicate touch. The footwear ranges from sturdy clogs to feminine mules, while bags, inspired by the outdoors, offer a lively color, ranging from bright tones to more neutral ones.

"The goal was to bring more optimism, joy, lightness, and summer to Burberry, which is not a typical summer brand. But the color remained current. The muted tones maintained that sense of openness, of things that do not seem too precious. Pieces that can be used daily to night," Daniel Lee explained, summarizing his effortless and creative collection.