L'OFFICIEL Coffee Launches at the World Economic Forum in Davos
AMTD IDEA Group (NYSE: AMTD, SGX: HKB), together with L'OFFICIEL Inc. SAS, announces the opening of the world's first L'OFFICIEL Coffee during the World Economic Forum in Davos.
During the whole week of the World Economic Forum, L'OFFICIEL presents its new lifestyle experience, blending the best of gastronomy with appreciation towards art, culture, and entertainment. L'OFFICIEL Coffee will be rolled out globally in different countries starting in 2023.
Dr. Calvin Choi, Global Chairman of AMTD Group and L’Officiel SAS Inc., “At L’Officiel, we value and nurture experience. We want to connect with our users digitally but also physically through local communities. We see in L’Officiel Coffee a perfect extension for L’Officiel magazines, offering a unique experience to our visitors, building an even stronger lifestyle community. This is also in line with AMTD’s “IDEA” group strategy’s “A (Asset)” business line to bring VIP experience and hospitality services to the world.
Benjamin Eymère, CEO of L’Officiel SAS Inc., says, "As most luxury brands in the world often claim: it is all about experience. We are so glad to take L'OFFICIEL experience to the next level by inviting our audience to enjoy L'OFFICIEL Coffee and appreciate great fashion content through conversations whilst sipping coffee and having tasty bites.”
L'OFFICIEL Coffee, at Promenade 49, Davos, represents the ideal space for relaxation, networking, and recharging the batteries for the next event in a busy yet fruitful week of Davos programme.
L'OFFICIEL Coffee is open from 16 to 20 January, 7 am - 9 pm.