Yves Saint Laurent Beauty Presents Soho Holiday Pop-Up
The three-day event will dazzle in glitter and gold.
Bringing holiday magic to life, Yves Saint Laurent presents a three-day beauty experience.
Transforming 32 Mercer Street into a sanctuary of festive glamour, the space invites guests to explore YSL Beauty's makeup and fragrances.
Drawing inspiration from some of the brands most beloved fragrances, the venue will feature stations reminiscent of the timeless scents Y, Libre, and Black Opium.
Including a makeup zone with personalized consultations, a gifting station, YSL holiday stage with live DJs, and a number of experiential fragrance rooms, this exclusive event allows beauty-lovers to bring their holiday dreams to life.
Providing visitors with an Instagram-worthy experience, the design will give guests a peek into the sensory roots of the luxury brand.
While the Libre Lounge will allow guests to relax and take photos, the Y Studio will transport beauty-lovers into the energetic recording studio of longtime Saint Laurent ambassador Lenny Kravitz.
In hopes of taking your experience to the next level, the Black Opium Bar will provide guests with an understanding of coffee as Saint Laurent’s grounding scent.
Also at the Soho pop-up, Saint Laurent will host a masterclass in holiday glamour. Featuring lessons from YSL Beauty National Makeup Artists and world-class perfumer Carlos Benaim, the VIP event will allow guests to understand the intentionality of YSL Beauty.
