On the 25 year anniversary of Viva Glam, model and ambassador to the brand, Winnie Harlow, pays homage to M.A.C.&rsquo;s debut campaign.

M.A.C.&rsquo;s Viva Glam beauty campaign, which was launched 25 years ago, starred legendary drag superstar and host of RuPaul&rsquo;s Drag Race, RuPaul. &nbsp;This year&rsquo;s campaign features Winnie Harlow, donning the same outfit that RuPaul did two and a half decades later. Although M.A.C. is known for their standout makeup, what many loyalists may not know is that 100 percent of the proceeds from their ever-popular Viva Glam campaign does to funding research and raising awareness for the HIV/AIDs foundation, the MAC Aids Fund. &nbsp;
Although M.A.C. chose to reappropriate RuPaul&rsquo;s iconic look for the launch of this year&rsquo;s campaign, there are plenty of other notable celebrities that have been featured in the brand&rsquo;s past ads, including Lady Gaga, Nicki Minaj, and Elton John. &nbsp;This year&rsquo;s campaign prominently features the original VLG lipstick, <a href="https://www.maccosmetics.com/product/13854/966/products/makeup/lips/lipstick/viva-glam-lipstick#!/shade/Viva_Glam_I_" target="_blank" rel="noopener">Viva Glam I</a>, also known as the perfect universal red.&nbsp;&nbsp;Other images include Winnie Harlow in red thigh high boots and latex bodysuit, using her body to spell out the words Viva Glam.
21-year-old photographer Gabriel Perez Silva shot the campaign.&nbsp;"I felt a great honor to be entrusted with such an important project,"&nbsp;he told L'Officiel USA exclusively.&nbsp; "I am ecstatic we were able to continue such an iconic and honorable legacy&mdash;this will definitely be one of those shoots I look back on in my career.&rdquo;
Benefiting thousands of youths affected by HIV every year, the proceeds from M.A.C.&rsquo;s Viva Glam campaign have generated over 500 million dollars for the cause and continue to grow with each purchase of the sleek beauty line.&nbsp;

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Winnie Harlow Recreates RuPaul's Iconic M.A.C. Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

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L'OFFICIEL USA May 2024 - Natalie Portman Cover

Winnie Harlow Recreates RuPaul's Iconic M.A.C. Campaign

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