How to Get the Instagram-Favorite Soap Brow Trend
If thin and overplucked brows with high, rounded arches were the trademark of the '90s and early '00s, celebrities like Cara Delevingne, Taylor Hill, and Lily Collins brought to the 2010s thick brows with squared corners and feathered edges. Now, in 2021, the so-called soap brow trend technique has come along, taking over our social media feeds in the form of selfies of brushed, slicked-up brows with a fluffy finish.
Populating TikTok videos and Instagram posts from influencers, celebrities, and makeup artists alike, the new soap brow trend is achieved by using a bar of soap and a spoolie to shape and keep your brows in place instead of a brow gel. While this trick has been recently repopularized by beauty bloggers, plenty of makeup artists like Linda Hallberg, who has one of the most popular soap brow tutorials on YouTube, have always preferred soap to groom eyebrows during photo shoots because of its stronger hold on hair—plus, it's one of the most affordable beauty hacks out there.
If you are curious to hop on the soap brow trend, be advised that you can't just use any old soap that's lying around your bathroom. The most important factor you should take into consideration when looking for the right soap is glycerin, known for its low pH, so as to prevent eye irritation when applying the soap with a spoolie brush directly onto your brows. Also, make sure that you opt for a transparent soap to avoid leaving eyebrow hair with white residue. Here, L'OFFICIEL rounds up some soap brow looks to convince you to try the trend.
