15 Clean Beauty Brands to Add to Your Skincare and Makeup Routine

A collection of luxury self-care and skincare products, the Feelist promises superpowered products infused with the highest quality, clean, and plant-based ingredients. Its selection of botanically-rich offerings ranges from nourishing salt soaks to deeply hydrating body lotions, and the best-selling Most Wanted Radiant Facial Oil literally flies off the shelves.

Based in sunny California, this female-founded beauty brand features a variety of makeup products designed to give you that effortless, summer glow all year round. Made without animal byproducts and free of an extensive list of potentially harmful ingredients, Tower 28 continues expanding its skin-saving products with its newest glowy best-seller, their 2-in-1 SunnyDays SPF 30 Tinted Sunscreen.

Meant “to sustainably innovate clean beauty products for today’s modern woman,” Highr Collective offers a selection of lipsticks formulated with 100 percent clean, solar energy. In addition to its eco-friendly production, the ingredients themselves include organic plant butter and oils meant to plump, soothe, and effectively nourish your lips.

This skin-centric beauty brand is focused on carefully selecting conscious and clean ingredients to help you achieve a natural vibrance. Aside from offering sustainable packaging through the use of recycled materials, Ilia takes steps to celebrate diversity and inclusivity. Delivering a light-coverage, its Super Serum Skin Tint SPF 40 includes a newly expanded offering of 30 shades.

Kosas has a blacklist of 2,700 ingredients, only using clean and botanical formulas made to nourish the skin. The brand's newest product is the Hotliner Hyaluronic Acid Contouring Lip Liner. The hyaluronic acid plumps and hydrates your lips while the jojoba oil softens and smooths and the konjac root protects them. 

Born in 2019, Róen offers a fusion of luxe and clean makeup products that are non-toxic and do not compromise on performance or wearability. Vegan, gluten-free, and cruelty-free, like all of its cosmetics, the beautiful 11:11 Eyeshadow Palette features four shimmering shades made without talc, parabens, nanoparticles, or fragrance.

An effective and trustworthy brand, Pai is accredited by the Soil Association certifying that its “organic products” are truly organic. The UK-based brand has proudly passed strict toxicity and biodegradability guidelines earning a non-GM certificate. One of its latest releases is The Impossible Glow, made with Hyaluronic Acid and sea kelp these glow drops will give you the perfect glowy finish.

Named after its founder, this clean beauty brand is all about the co-existence between sustainability and luxury. Its selection of products is made from vetted high-performing natural ingredients that Lewisham and her team spent three years developing. The brand's Skin Reset Vitamin C serum is a great product to start with to see just how efficacious the natural formulas are.

Dedicated to delivering “Comfort and care, for all skin and hair,” Fur's mission is to create natural beauty products for every inch of the body. Formulated from vegan, cruelty-free, and non-toxic ingredients, Fur stays away from mineral oils, silicones, parabens, synthetic fragrances, and artificial dyes. The result? Products that are safe to use in all areas, especially the intimate and most-sensitive ones. Its signature product, the Fur Oil, is clinically proven to soften hair and clear pores, keeping ingrowns at bay.

Made from uncompromised ingredients, the RMS Beauty UnCover-Up foundation, and concealer is comprised of a clean formula made from organic jojoba oil, organic cocoa seed butter, and organic coconut oil, providing a naturally dewy and nourishing finish. RMS Beauty was founded 11 years ago by makeup artist Rose-Marie Swift, and it has become one of the leading brands in clean beauty.  

Oui the People is not only an economical, environmentally-friendly, and clean-conscious brand, it is also committed to body positivity and inclusivity. As the name states, it is a brand created for all people. They recently created hydrating bikini sheet masks meant to cool razor burn and get rid of ingrown hairs.

Saie aims to "create products that are formulated by experts, backed by industry secrets and made for beauty fans everywhere." One of their best-selling (and award-winning) products is the Dew Balm, a moisturizing, glossy highlighter. Scroll over the ingredients on the website to find out the purpose and background of every ingredient. 

While Dieux wouldn't call itself a clean brand due to the inconsistencies and subjectivity that clean beauty labeling is guilty of, it does deliver cruelty-free, vegan, and safe formulas with the added bonus of price transparency and sustainable packaging. Check out their Forever Eye Mask, a reusable product that is just begging for a selfie. 

It's a fact that the U.S. has less regulations around which cosmetic ingredients are deemed harmful than in Europe, so your best bet for clean beauty may be to look abroad. Launching in the U.S. on February 22, Typology is a B-Corp Certified brand that offers affordable skincare and body products for a variety of concerns, made with minimalist, nature-focused formulas. If you're looking to simplify your routine, the 9-ingredient Face Moisturizer is a great place to start.

Farmacy Beauty uses natural ingredients for farm-to-face skincare with transparent sourcing, much of which comes from local farms that the brand has partnered with. You probably already know about the fan-favorite Green Clean Cleansing Balm, but Farmacy has you covered for everything from lip care to targeted treatments.