Beauty

Selena Gomez's Rare Beauty Is Launching a New Blush

The moment we've all been waiting for. 

rare beauty new powder blush highlighter hybrid: selena gomez
Selena Gomez. Photo courtesy of Instagram/@rarebeauty.

Since Selena Gomez launched her own beauty line, Rare Beauty, in 2020, the brand has become so popular that it was recently valued at $2 billion. From concealers to brushes and eyeshadows, both Gomez’s fans and beauty enthusiasts alike are fans of the line's offerings.

But it's the cream and liquid blushes that remain Rare Beauty’s most viral products, as well as their powder and liquid highlighters. Fans love these products not just for their luxurious packaging, but also for their ultra-rich, long-lasting, blendable pigment. On top of all that, fans loved the fact that they were so affordable, considering the quality, brand aesthetic, and celebrity-founder status. 

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Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.
Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.
Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.
Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.
Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.
Rare Beauty Soft Pinch Luminous Powder Blush. Photo courtesy of Instagram/@rarebeauty.

Now, Rare Beauty has come to answer all your prayers with a new formula combining everything you love about their blushes and highlighters into one. On March 28, Rare Beauty is launching the Soft Pinch Luminous Powder Blush, a shimmery blush-highlighter hybrid  thatwill be offered in six versatile shades, each flattering to every skin tone and skin type. Think of it as the compact version of how you would mix a liquid or powder highlighter with a liquid or cream blush, all in one. Or, in in simpler terms, it's the powder version of Charlotte Tilbury’s viral liquid shimmery blush wand.

Though March 28 is only a few days away, you’ll also be able to shop the new Soft Pinch Luminous Powder Blush a day early (March 27) on Sephora's website and app.

But, if you truly can’t wait any longer, L’OFFICIEL has compiled a list of worthy alternatives below.

L'OFFICIEL USA may be compensated and/or receive an affiliate commission if products are purchased through our links.

Dior

This one's an oldie but a goodie. The Dior glow palette may be a splurge, but the pigment just blends like a dream. Plus, it's multi-purpose; you can also use this as eyeshadow.

Dior Backstage Glow Palette in 001 Universal, $48, Sephora

rare beauty alternatives: Dior Backstage Glow Palette in 001 Universal.
Charlotte Tilbury

Charlotte Tilbury's Hollywood Highlighting Wand in Pinkgasm took social media by storm in 2022. A staple in Madison Beer's makeup routine, this liquid shimmery blush is best for those on the go. 

Charlotte Tilbury Hollywood Highlighting Wand in Pinkgasm, $42, Sephora

rare beauty alternatives: Charlotte Tilbury Hollywood Spotlight Highlighting Wand in Pinkgasm
Fenty Beauty

Another celebrity favorite is Fenty Beauty's freestyle highlighter duo, most especially in the color Moscow Mule. Though it's technically a highlighter, this shade, in particular, is the best shimmery powder blush duo. It's long-lasting, pigmented, and compact. 

Fenty Beauty Monochromatic Killawatt Freestyle Highlighter Duo in Moscow Mule, $40, Sephora

rare beauty alternatives: Fenty Beauty Monochromatic Killawatt Freestyle Highlighter Duo in Moscow Mule
Cover FX

If you love a monochrome moment, this CoverFX palette is the best option for you: it has both a matte and shimmer option, so it can suit both moods.

Cover FX Monochromatic Cheek Duo, $42, Cover FX

rare beauty alternatives: Cover FX Monochromatic Cheek Duo
Haus Labs

Lady Gaga's Haus Labs highlighter is also a worthy Rare Beauty alternative. This gel-powder hybrid blends the best of both worlds. It has the consistency of a cream blush, but the pigmentation and glowy look of a powder highlighter.  

Haus Labs Bio-Radiant Gel-Powder, $40, Sephora

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