Since Selena Gomez launched her own beauty line, Rare Beauty, in 2020, the brand has become so popular that it was recently valued at $2 billion. From concealers to brushes and eyeshadows, both Gomez’s fans and beauty enthusiasts alike are fans of the line's offerings.
But it's the cream and liquid blushes that remain Rare Beauty’s most viral products, as well as their powder and liquid highlighters. Fans love these products not just for their luxurious packaging, but also for their ultra-rich, long-lasting, blendable pigment. On top of all that, fans loved the fact that they were so affordable, considering the quality, brand aesthetic, and celebrity-founder status.
Now, Rare Beauty has come to answer all your prayers with a new formula combining everything you love about their blushes and highlighters into one. On March 28, Rare Beauty is launching the Soft Pinch Luminous Powder Blush, a shimmery blush-highlighter hybrid thatwill be offered in six versatile shades, each flattering to every skin tone and skin type. Think of it as the compact version of how you would mix a liquid or powder highlighter with a liquid or cream blush, all in one. Or, in in simpler terms, it's the powder version of Charlotte Tilbury’s viral liquid shimmery blush wand.
Though March 28 is only a few days away, you’ll also be able to shop the new Soft Pinch Luminous Powder Blush a day early (March 27) on Sephora's website and app.
But, if you truly can’t wait any longer, L’OFFICIEL has compiled a list of worthy alternatives below.
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Another celebrity favorite is Fenty Beauty's freestyle highlighter duo, most especially in the color Moscow Mule. Though it's technically a highlighter, this shade, in particular, is the best shimmery powder blush duo. It's long-lasting, pigmented, and compact.
Fenty Beauty Monochromatic Killawatt Freestyle Highlighter Duo in Moscow Mule, $40, Sephora