L'OFFICIEL Exclusive: Róen Makes Skincare Glam with Two New Products
Róen's Founder and CEO Tiffany Thurston Scott and Beauty Creative Director Kate Synnott speak to L'OFFICIEL about the clean beauty brand's first foray into skincare with two new launches.
These days, beauty is all about the glow. From sparkling eyes to glossy lips, looking radiant is the goal, and one that Róen has had its sights set on from the beginning.
First launched in 2019 by Tiffany Thurston Scott, the clean beauty brand started off with its Lid Illume eyeshadow, which boasts a special dewy, shimmering finish without a greasy feel. Since then, its expanded to multiple eye palettes, an award-winning mascara, brow pencil, and liquid lip balms and glosses, keeping its product offering edited with a focus on quality. “Everything we do, every project, is long and painstaking,” Thurston Scott tells L’OFFICIEL. “That's why we have a small line and are super curated. We want to make sure we are in love with everything we put out; we research it to death, we try it on all skin types.”
This is the process that Thurston Scott and Róen Beauty Creative Director Kate Synnott have had underway over the past year, preparing Róen’s newest products. With the Elixir Restorative Face Oil and Elixir Tinted Lip-Oil-Balm launching tomorrow, Róen ventures into the skincare realm while still paying homage to the glamour the brand is known for—all with clean, safe formulas, of course.
Collaborating on the two launches, Thurston Scott and Synnott approach their product development from different angles—Thurston Scott as the business-savvy CEO and everyday beauty enthusiast, and Synnott as a professional makeup artist looking for performance-driven products. For the face oil, both knew that a pared-back formula that focuses on effective ingredients would be the sweet spot. “My favorite face oils were always very simple,” Thurston Scott shares. “They kept the highest quality ingredients, and didn’t get too confusing.”
Those familiar with skincare will recognize the key elements of the Elixir Restorative Face Oil—rosehip oil, jojoba seed oil, and sunflower seed oil. As Thurston Scott notes, these are ingredients that have been around forever, and for good reason. Their proven nourishing properties make them popular choices for skincare, and while other face oils may contain the same building blocks, it’s the quality and specific blend that set Róen’s apart. The lightweight, fast-absorbing formula also contains vitamin E to fight free radicals and non-comedogenic apricot kernel oil, so even those with acne-prone skin can use it.
And on top of being an effective formula, Thurston Scott and Synnott want Róen’s products to be a part of a luxe experience, too. “Sometimes we will get it back and it is really clean as a product, but it is lacking that little bit of luxury,” Synnott says. “That's when me and Tiffany will go back, and for instance, will add some natural scents or beautiful ingredients or ask the products to be whipped a different way. It's basically us being beauty junkies who want this texture and formula, but not with these ingredients.” She continues, “We actually challenge the labs quite a lot. They will say this isn't possible and we will have to say, ‘It is, please try.’ And eventually, they will do it, so yes, we do have that love-hate relationship where we will pester them to do something a bit more difficult, but it is so worth it in the end.”
Synnott, who constantly samples new products and brands for her kit, has cultivated a discerning eye when it comes to makeup and skincare and uses that experience to inform Róen’s direction. “I am a professional makeup tester at this point,” she says. When a standout product makes it into her kit, she’ll tell Thurston Scott to try it, too. “Those are the products we’re trying to make with Róen, like the woman’s handbag ride or die that you can’t live without.”
Arguably, a versatile lip color is one of those holy grail additions to anyone’s makeup bag, and Róen’s new Elixir Tinted Lip-Oil-Balm is a strong contender. Formulated with hydrating argan oil, vitamin E, and sweet almond oil, the silky oil-balm hybrid melts onto the lips and delivers a sheer veil of color. Available in a light pink, neutral, and deep red, the shades cover all the bases.
Along with the face oil, the lip balms have become a daily go-to in Thurston Scott’s beauty routine. Opting for a minimal approach, the Róen founder admits she’s all about chasing that natural glow. “We love glowy skin and an effortless look and for people to feel natural and a bit dewy,” she says.
Róen's new launches will be available online from July 27.
