3 Progressive Makeup Artists to Follow Now
Beauty is not only in the eye of the beholder, but quite often in the capable hands of talented makeup artists. In the last few years, this profession has elevated the industry to its own form of expression and is reinterpreting the concept of beauty. As the beauty industry continues to grow, more people are beginning to recognize the power makeup has outside of just a daily cosmetic routine. It's increasingly becoming a form of communication and artform for a new generation. L'OFFICIEL puts three young talents who are redefining this particular type of craft in the well-deserved spotlight. Check out their work below.
Ali Sweetmutuals @sweetmutuals
Ali Sweetmutuals is one of the most famous beauty bloggers on Instagram, known for using her own face as a canvas. She regularly draws attention to social and political issues, such as the Black Lives Matter movement, and questions different subjects within the beauty industry. Her feed is just as varied as the young woman herself.
Kicki Yang Zhang @kickiyangz
What do Keith Haring, Takashi Murakami, and Frida Kahlo have in common? Germany-based makeup artist Kicki Yang Zhang. The beauty artist loves to create images, having painted entire exhibitions directly on her face as an homage to the works of well-known artists.
Frances O'Sullivan @facebyfrances
Beauty enthusiast Frances O'Sullivan celebrates some of her favorite things by writing them on her face or, to put it better, are painting them on there. Her surrealistic makeup is one of the biggest trends right now. In doing so, she stages herself as an imaginative creature and also pays regular tribute to her inspirational figures, such as Mia Wallace or Edward Scissorhands.
Makeup is not just a means of beautification, but now a phenomenon that art, fashion, and the social media world can reflect and enrich.
