Celebrate the launch of Miss Dior Eau De Parfum at the Millefiori Garden in Meatpacking District.

With an entrance modeled after the iconic perfume bottle, Dior Beauty's latest pop-up celebrates its Miss Dior Eau de Parfum fragrance. Flowers envelope the space&mdash;including a bloom-lined infinity room&mdash;bringing a sense of joy and beauty to the Gansevoort Plaza pop-up.
The brand is putting up shop in New York's Meatpacking District from September 13 to September 16. The space hosts both virtual and in-person experiences with the help of brand representatives Valeria Lipovetsky, Sai De Silva, and <a href="https://www.lofficielusa.com/fashion/high-fashion-designers-tiktok-gen-z-charli-damelio" target="_blank" rel="noopener">TikToker</a> Avani Gregg.
The pop-up is the first time Dior has a physical space exculsively linked to their e-commerce store. Visitors are able to sample products in person, before making purchases online with the help of store associates. Available to try will be the new Miss Dior perfume, alongside other <a href="https://www.lofficielusa.com/beauty/dior-nose-documentary-secrets-great-perfume-movie-perfumier" target="_blank" rel="noopener">Dior beauty products.</a>

Photo: Dior Beauty

The Millefiori Garden has a number of exclusive offerings available, including a custom, limited edition Miss Dior <a href="https://www.lofficielusa.com/fashion/best-tote-bags-for-fall-caryall" target="_blank" rel="noopener">tote bag</a>, and a complimentary ABCDIOR charm customization service. Reservations for the pop-up are free and can be made on Dior's <a href="https://dior.appointedd.com/widget/603e2f23e20b5e0edc439e74" target="_blank" rel="noopener">website</a>.
A host of AR experiences are offered at the pop-up, including a custom filter that immerses users in the gardens. There will be a private Miss Dior cafe on site, as well as a bow atelier. A floral installation has been provided by florist Lewis Miller.

The new Miss Dior perfume is a sensual, floral scent with notes of centifolia rose and lily-of-the valley. It will be available for purchase at the pop-up, and in stores this starting this September.

Photo: BFA

Dior Beauty Opens Floral-Themed Pop-Up to Celebrate New Miss Dior Eau de Parfum

L'OFFICIEL USA December 2024 - Julianne Moore Cover

Dior Beauty Opens Floral-Themed Pop-Up to Celebrate New Miss Dior Eau de Parfum

Tags

Related Articles

Men's

Perfumer François Demarchy on the Double-Meaning Behind the Notes of Dior Sauvage Elixir

Beauty

L'OFFICIEL's Top 10 Beauty Buys of the Week

Fashion

Fashion, Art, and Community Convene at Tory Burch's New SoHo Flagship

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon