Following her "New Year's Rockin' Eve" performance, Jennifer Lopez will kick off 2021 with the launch of her new skincare line JLO Beauty.

<a href="https://www.lofficielusa.com/politics-culture/richest-women-america-list-2020-rihanna-beyonce-jennifer-lopez" target="_blank">Jennifer Lopez</a> fans rejoice! The legendary performer is ringing in 2021 with the launch of her new skincare company <a href="https://www.jlobeauty.com/?src=core" target="_blank">JLO Beauty</a> during the virtual after party for her New Year&#39;s Rockin&#39; Eve performance. The event&nbsp;will begin at midnight EST, via Zoom, for one thousand of her biggest fans, coinciding with the line&#39;s debut drop.

Those hoping to get&nbsp;Lopez&#39;s ageless skin will find an array of products that promise a more radiant and glowing complexion, including the most expensive item of the bunch, the&nbsp;<a href="https://www.jlobeauty.com/that-jlo-glow-JL2A0060.html" target="_blank">That JLO Glow</a> serum which retails for $118. Others products from the line include a gel cream <a href="https://www.jlobeauty.com/that-hit-single-JL1A0047.html" target="_blank">cleanser</a>, hyaluronic acid-infused <a href="https://www.jlobeauty.com/that-blockbuster-JL1A0045.html" target="_blank">moisturizer</a>, and more.

The singer spoke to&nbsp;<a href="https://www.usmagazine.com/stylish/news/jennifer-lopez-new-years-eve-afterparty-to-celebrate-jlo-beauty/" target="_blank">Us Weekly</a> about the launch party and her optimism for the new year.&nbsp;&ldquo;I love&nbsp;New Year&rsquo;s Eve&nbsp;because it&rsquo;s a fresh start, a chance to wash away the past and welcome the new, full of hope and limitless possibilities,&quot; she explained.&nbsp;&quot;This year, so many of us have learned that we need to take time out for ourselves and practice self-care, from our mental health to our physical.&quot;&nbsp;

She continued, &quot;The Wash Away 2020 Virtual After Party is a chance for all of us to get together and celebrate with a literal and symbolic cleanse of 2020 (including my New Year&rsquo;s Eve performance makeup!) while also heralding in the launch JLO&nbsp;Beauty with many of my favorite people.&quot;

To join the fun, fans must sign up for Lopez&#39;s <a href="https://l.instagram.com/?u=https%3A%2F%2Fmy.community.com%2Fjennifer.lopez&amp;e=ATOCyV02e3W3a_wx6zsrUz-47EKndAfbf2JWYRXXByF7pFuHaMrVsQLjCai5GIOashYbo6EYW45GKThzZdPfQPaw0TvMlJTJgllt&amp;s=1" target="_blank">Community</a> messages. Prior to the digital get-together, she will text a link to fans, which will accept up to one thousand&nbsp;party goers&nbsp;on a first-come, first-serve basis. More celebratory content about JLO Beauty and her new song &quot;In the Morning&quot; will be available on the Triller app (the US solution to President Trump&#39;s <a href="https://www.lofficielusa.com/pop%20culture/how-quarantine-built-tiktok-celebrities-charli-damelio-addison-rae" target="_blank">TikTok</a> ban) throughout the evening.

<a href="https://www.instagram.com/JLOBEAUTY/" target="_blank">JLO Beauty</a> will be available&nbsp;<a href="https://www.jlobeauty.com/" target="_blank">online</a> at midnight EST January 1&nbsp;or at Sephora January 14.

Jennifer Lopez to Launch New Beauty Line at NYE Virtual After Party

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Jennifer Lopez to Launch New Beauty Line at NYE Virtual After Party

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