The fashion world awaits as Parisian luxury brand Hermès announces the launching of a new beauty line, set to be released by 2020. 

Parisian luxury label, Herm&egrave;s is said to be investing in new sources of growth, this time in the area of beauty. The brand is predicted to accelerate into the beauty sector by 2020, curating a new and enchanting experience for its exclusive admirers. The project is now taking shape and is predicted to launch by 2020. Present since 1930, the house plans to ultimately reach a wide-spread presence across four major markets: cosmetics, perfume, makeup, and personal care products. This would give us a sufficient presence in the distribution,&quot; said Axel Dumas, the group&#39;s manager, in an interview with Le Monde last April. We can, therefore, imagine the launch of make-up and cosmetic products by 2020. Confirmation of the project took place in Rome by Executive Vice President of manufacturing division &amp; equity investments at Herm&egrave;s, Guillaume de Seyne at the Herm&egrave;s Hors les Murs&nbsp;&agrave; Lyon&nbsp;exhibition event.&nbsp;

The brand&rsquo;s perfume line represents 5% of the total turnover of the group. In 2017, its sales amounted to 288 million euros, and are expected to reach 300 million for 2018, up 9% at constant exchange rates compared to 2017. Jean-Claude Ellena joined the company as exclusive perfumer from 2004 to 2016 before passing the torch to Christine Nagel who is today &quot;exclusive perfumer, director of the creation and the olfactory patrimony of Herm&egrave;s Parfum&quot;.&nbsp;

Hermès To Launch New Beauty Range By 2020

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