<text class="_textbox_1gl8y_17" direction="ltr" height="15.8794860839844" lengthadjust="spacingAndGlyphs" textlength="216.316062927246" x="127.665504455566" y="-262.536407470703" data-test="textbox">Intimate, revelatory, and </text><text class="_textbox_1gl8y_17" direction="ltr" height="15.9022521972656" lengthadjust="spacingAndGlyphs" textlength="123.682647705078" x="349.169219970703" y="-262.536407470703" data-test="textbox">highly personal.&nbsp;</text>

The finishing touch to any ensemble, <a href="https://www.lofficielusa.com/beauty/13-best-summer-fragrances-for-2022" target="_blank" rel="noopener">fragrance</a> is a top-selling staple for nearly every <a href="https://www.lofficielusa.com/fashion/female-founded-fashion-houses-coco-chanel-chloe-lanvin" target="_blank" rel="noopener">fashion house</a>. However, these signature scents were not always as intertwined with Avenue Montaigne as they are today. It wasn&rsquo;t until 1911 that the iconic designer <a href="https://www.lofficielusa.com/fashion/20th-century-fashion-house-to-relaunch-in-paris-fashion-week" target="_blank" rel="noopener">Paul Poiret</a> launched the first-ever couturier perfume, Rosine, named after his daughter. Inspired, countless other designers including <a href="https://www.lofficielusa.com/fashion-week/chanel-fall-winter-2023-collection-looks-runway-photos" target="_blank" rel="noopener">Chanel</a>, <a href="https://www.lofficielusa.com/fashion/history-of-maison-schiaparelli-elsa-schiaparelli-shocking-pink-daniel-roseberry" target="_blank" rel="noopener">Schiaparelli</a>, and Lanvin soon followed suit.

In the early days of L&rsquo;OFFICIEL, in the 1920s and &lsquo;30s, fragrances appeared in small advertising inserts. Magazines then began forecasting the latest scents worthy of a true <a href="https://www.lofficielusa.com/fashion/what-is-frenchness-fashion-art-culture-history" target="_blank" rel="noopener">Parisienne</a>, much like they predicted the season&rsquo;s newest trends. In the &lsquo;50s, fashion fragrances would earn their own editorial spreads, and even graced a notable selection of L&rsquo;OFFICIEL covers in <a href="https://www.lofficielusa.com/fashion/womens-movement-feminist-fashion-history" target="_blank" rel="noopener">World War II</a>&ndash;era issues.

Throughout the latter half of the 20th century, the significance of <a href="https://www.lofficielusa.com/beauty/house-of-bo-fragrance-perfume-bernardo-moller-interview" target="_blank" rel="noopener">perfume</a> to a design house&rsquo;s identity expanded exponentially, not only as a promotional tool, but also a way to capture the imagination of consumers in developing an idea of their own signature scent. In the &lsquo;90s, L&rsquo;OFFICIEL took this idea to the next level, introducing <a href="https://www.lofficielusa.com/beauty/best-perfume-for-your-zodiac-sign" target="_blank" rel="noopener">fragrances according to the reader&rsquo;s Zodiac sign</a>. For a Cancer, perhaps give <a href="https://www.lofficielusa.com/art/yves-saint-laurent-fashion-exhibition-paris-six-museums-louvre" target="_blank" rel="noopener">Yves Saint Laurent</a>&rsquo;s Paris a try&mdash;the woody-floral notes reflect water signs&rsquo; soft strength. For a fashionable Libra, Chanel&rsquo;s eternally chic <a href="https://www.lofficielusa.com/beauty/chanel-no-5-perfume-largest-bottle-2021-ml" target="_blank" rel="noopener">No. 5</a>.

<text class="_textbox_1gl8y_17" direction="ltr" height="7.23000335693359" lengthadjust="spacingAndGlyphs" textlength="244.752838134766" x="307.425323486328" y="-81.5" data-test="textbox">It is no wonder that the selection of a signature fragrance has </text><text class="_textbox_1gl8y_17" direction="ltr" height="7.33999633789062" lengthadjust="spacingAndGlyphs" textlength="247.513854980469" x="307.245300292969" y="-69.5" data-test="textbox">become an integral part of any elegant person&rsquo;s grooming </text><text class="_textbox_1gl8y_17" direction="ltr" height="7.23000335693359" lengthadjust="spacingAndGlyphs" textlength="244.793853759766" x="307.465301513672" y="-57.5" data-test="textbox">ritual. While fashion often speaks for itself, perfume is the </text><text class="_textbox_1gl8y_17" direction="ltr" height="7.22999954223633" lengthadjust="spacingAndGlyphs" textlength="95.2779846191406" x="307.365325927734" y="-45.5" data-test="textbox">perfect accompaniment.</text>

The Art and Evolution of the Signature Fragrance

Tags

Related Articles

Beauty

The Journey of Perfume According to Jacques Cavallier-Belletrud

Beauty

The 18 Best Gender-Neutral Fragrances to Share

Be Well

The Best Aromas for Your Zodiac Sign

Recommended posts for you

Fashion

The Top Resort 2025 Trends, From Fringe to Animal Prints

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Travel & Living

Inside St. Moritz’s 2024 Art and Culture Boom

Fashion

12 Provocative Fashion Ads That Pushed the Limits

L'Officiel Art

'Luna Luna' Debuts in NYC: Must-Visit Art Carnival With Basquiat and Haring

Fashion

How Fashion Archives Preserve Luxury Brands' Legacy and Inspire Future Collections

Fashion

L'HISTOIRE: Britney Spears' Iconic Versace 'Butterfly Dress'

Fashion

The 12 Best Faux Fur Coats to Keep Warm and Chic This Winter