Dua Lipa Named New YSL Beauty Ambassador

"For me, perfume and makeup are one of the many forms of self-expression, a way to explore one's playfulness, creativity, and personality." After being the face of YSL Beauty's Libre fragrance, Dua Lipa continues her partnership with the French House to push the boundaries of beauty and embody a self-expression tinged with audacity and freedom. The international pop star is a source of inspiration for an entire generation, each of whose beauty looks and cutting-edge fashion choices arouse unrivaled enthusiasm. "Dua Lipa brings her electrifying energy to our brand, inspiring women to wear makeup, but also to claim who they are and the values ​​they stand for. Her influence encourages them to celebrate their individuality, to take power, to have confidence in themselves and in their own beauty," explains Stephan Bezy, International Managing Director of YSL Beauté.

For this first partnership, Lipa embodies the shine, vivacity, and sparkle that characterize her so well with a campaign around the new lipstick collection, YSL Loveshine. This three-part range begins with the YSL Loveshine Candy Glaze stick gloss—a true viral phenomenon on social media—and will continue with the highly anticipated YSL Loveshine Wet Shine lipstick. Later this year, the brand will unveil YSL Loveshine Candy Glow, its third innovation. Tom Pecheux, YSL Beauty International Artistic Director, rightly states: "YSL Loveshine is aimed at all those who want to have soft, hydrated, and luscious lips. This Collection allows you to design modern and radiant looks enhanced with a touch of certainly mischievous sophistication." In this simple gesture of makeup, the beauty segment of the cult French House promises a universal look, with the Haute Couture touch that has made the YSL brand famous.