Beauty

Dark Under-Eye Circles are the Latest Viral Beauty Trend

The TikTok-driven trend encourages embracing imperfections instead of hiding them.
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It may be time to put away your brightening concealer, because the latest TikTok-driven beauty trend actually involves emphasizing under-eye circles rather than hiding them.

If before people were doing everything to hide their imperfections, the new wave is to intensify them—or even to create them where they don't exist. The beauty community on TikTok started adopting the sleep-deprived look at the beginning of the new year, using darker-toned concealer and eyeshadow sticks to create dark under-eyes.

One of the users whose TikTok showing the trend went viral, Sara Carstens, explained in a video that the reason she took part in the trend was to embrace her own under-eye circles and show that they can be a beautiful feature.

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