Beauty

Bring Back the '90s With This Stylish Hair Accessory Trend

The claw clip has seen a fashionable reemergence on celebrities and across social media platforms.

Kendall Jenner.
Kendall Jenner.

Like dozens of modern style and beauty trends, claw clips have seen a sudden boom thanks to social media platforms like TikTok and Instagram. Marked by chunky claws and a maneuverable handle, the trendy hair accessory arrives in a variety of shapes, materials, and colorways to complement one's outfit of choice.

Style stars have adopted the trend, too. Bella Hadid, Kaia Gerber, Madison Beer, and dozens of other figures have mastered the minimal and easy look. With society as a whole shifting to more casual and low-maintenance ready-to-wear since the beginning of the pandemic, the claw clip has proved to be a major everyday accessory. Below, see notable celebrity claw clip moments and buzzy brands to shop the trend.

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Bella Hadid
Kendall Jenner
Kaia Gerber
Hailey Bieber
Devon Lee Carlson
Addison Rae
Elsa Hosk
Madison Beer

Claw Clips to Shop

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Balmain

Balmain Paris Hair Couture's line of claw clips combines top-notch fabrication with aesthetic know-how. The clip features an 18k gold plated "B" logo and arrives in a variety of vibrant colorways.

Pince à Cheveux in Blue, $92.50, Balmain Paris Hair Couture

Goody

Available at a wholly attainable price range, Goody is the go-to brand for affordable and fashionable claw clips. The brand produces several shapes of clips crafted in various materials and hues. 

Goody Women's Classics Mini Bow Tie Claw Clip, $6, Goody

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France Luxe

Available in a variety of classic colorways, France Luxe's claw clips are a must-have for the perfect messy chic hairstyle. Ranging from onyx to tortoise, the brand has the perfect clip for any Y2K-inspired outfit.

France Luxe Frais Jaw in Onyx, $48, France Luxe

Emi Jay

Emi Jay's Big Effing Clip is hilariously named and stylishly cool with several hues and design notions. The clip is constructed out of biodegradable acetate and is meant to minimize strain on the scalp and hair.

Big Effing Clip in Nirvana, $34, Emi Jay

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Scunci

Hair accessories brand Scunci has a variety of hairbands, accessories, and claw clips to boast. The brand's no-slip claw clip is the perfect everyday must-have for someone on the go. 

No-Slip Jaw Clip in Black, $5, Scunci

Kitsch

Made of recycled plastics, Kitsch's jumbo claw clips are a perfect hair accessory to achieve that '90s nostalgic hairdo. The woman-owned brand has a variety of claw clips available in several shapes and sizes.

Jumbo Classic Claw Clip in Recycled Plastic, $12, Kitsch

Free People

Free People's mini claw clips are perfect for any hairstyle that requires a variety of clips and fasteners. Whether you prefer a more cool-toned or vibrant clip, the brand has it all.

Mini Checkered Heart Claw in Sky Blue, $8, Free People

Machete

Machete's heirloom claw is crafted out of Italian acetate in a calming colorway. The clip features a reinforced, double-walled design that ensures durability. 

Grande Heirloom Claw in Malachite, $42, Machete

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Chunks

With an abundance of vibrant and patterned clip options, Chunks is the go-to for someone looking for a pop of color. The female-owned brand's jumbo clips are perfect for intricate, minimal, and every hairstyle in between.

Jumbo Hair Claw Clip in Glitch Check, $14, Chunks

Casa Clara

Produced in acetate, the gold-toned claw clip is an angular take on the classic clip. The warm papaya hue is perfect for warmer months and tropical getaways or those wanting to accessorize a colorful outfit. 

Marta Small Claw Clip in Papaya, $16, Casa Clara

J.Crew

Crafted out of Italian tortoise, this classic clip from J.Crew incorporates all the aspects of '90s hair trends with a distinctly modern flair.

Large Hair Clip in Italian Tortoise, $20, J.Crew

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