Located in the heart of Soho, the Atelier Beauté Chanel is a beauty workshop, designed for creating—and recreating—oneself. Challenge accepted!

Make room for Coco! SoHo has a new beauty powerhouse moving in, as Chanel is opening the doors to its <a href="https://atelierbeaute.chanel.com/" target="_blank">Atelier Beaut&eacute;</a>, tomorrow, January 25. &ldquo;Imagine a fully stocked beauty studio where Chanel makeup, skincare, and fragrance are entirely at your disposal,&rdquo; they tease on their site. The new space is complete with a full makeup bar, offering not only consumer goods but skincare lessons and makeovers, and even includes a perfume atelier equipped with each and every variation of Chanel No.5. While a visit to the pop-up may include testing and trying just about everything, here are some products we won&#39;t leave without after visiting.

With Valentine&rsquo;s day quickly approaching, the <a href="https://www.chanel.com/us/makeup/p/151677/rouge-allure-velvet-luminous-matte-lip-colour/">Rouge Allure Velvet</a> lipstick in shade No.5 (of course) is the go-to for a casual-yet-chic red lip. Whether you plan on spending the day alone or wrapped in the arms of a loved one, this is the perfect &ldquo;Treat yourself, love yourself&rdquo; kind of gift.

The Classic Red Lip

Out with the old, in with the new! Chanel&rsquo;s fragrance, <a href="https://www.chanel.com/us/fragrance/p/126290/chance-eau-tendre-eau-de-toilette-spray/">Chance Eau Tendre</a> is the fruity-floral scent we can&#39;t get enough of from winter to spring. Its undertones of white musk give the fragrance maturity while the overall smell is still quite feminine. Magnifique!

A New Scent

Is your skin in need of some intense rejuvenation following damage via cold weather? Prepare yourself for bracing the elements with Chanel&rsquo;s <a href="https://www.chanel.com/us/skincare/p/143096/hydra-beauty-creme-riche-hydration-protection-radiance/" target="_blank">Hydra Beauty Cr&egrave;me Riche</a>. The product&rsquo;s formula is developed to deliver intense moisture through a uniquely rich cream, designed to restore skin&rsquo;s radiance. We&#39;ll take two.

All About Hydration

The Atelier Beaut&eacute; Chanel is located at 120.5 Wooster St. New York, NY 10012

What to Buy at Chanel's New Beauty Atelier in New York City

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