See Bella Hadid's Bold New Platinum Pixie Cut for Dior Men Fashion Show
Bella Hadid debuted a fresh platinum hairdo on Tuesday in a sexy Instagram campaign showing off the new Dior Men Pre-Fall 2021 collection. In the video, which the model shot herself, Hadid applies Dior Beauty products while wearing the show's closing look—a belted black suit with a lollipop-esque fan— as Lee Hazlewood and Nancy Sinatra's "Some Velvet Morning" croons over the clip. While fans are unsure whether the new bleached blonde look is permanent or simply a wig, Hadid did credit hairstylist Jennifer Yepez with the transformation. She captioned her post, "Getting dolled up just for you @mrkimjones .... The new @dior Homme show is out now .... I’m wearing Look 45 x the Closing look."
The collection was a collaborative effort by Kim Jones and painter Kenny Scharf, a former East Village street artist and cohort of Jean-Michel Basquiat. Through reinterpretations of Scharf's own work and the signature Dior logo, the collection's retro-galaxy aesthetic brings art to life in a phantasma of color and style.
To celebrate the collection's launch, Hadid and other friends of the brand participated in an Instagram campaign showing off their favorite looks. In an Instagram post, Kim Kardashian West posed in an blue suit and multi-colored beret with gloves, socks, and a belt baring the brand's monogram. She appeared in the photoshoot with family friend Fai Khadra who wore a printed ensemble featuring a color palette reminiscent of Vincent Van Gogh's The Starry Night.
