The 14 Beauty Trends that Will Be Everywhere in 2020

When it comes to beauty, most of us spent a good part of the 2010s trying to look "effortless" à la Glossier, but in the new decade, makeup is finally fun again. Following the rise of Euphoria makeup in 2019, the beauty trends for 2020 are playful, experimental, and fresh, borrowing heavily from retro inspirations to create a look that feels entirely new. 

While many of these beauty trends are far from subtle, they never feel overdone. Think washes of color instead of complex eye looks, thick feathered brows instead of Instagram arches, and shaggy layers over sculpted waves. While we encourage stepping out of your beauty comfort zone, don’t fret if the thought of bright blue eyeshadow sends you running. A swipe of colored liner or an updated French manicure is a nod to the maximalist trend that doesn’t veer too far from the classics.

Above all, beauty trends in 2020 are about celebrating the individual, so throw some rhinestones on your eyes, pile on the blush, and read on for the 2020 beauty trends you’re about to start seeing everywhere. 

Emphasis On The Eyes

Whether it’s via bright liner, pastel shadow, or full-on glitter, beauty trends for 2020 are all about the eyes. Look beyond your usual neutral smoky eye and experiment with color and texture for a beauty moment that is sure to turn heads.

Neon Liner

Give your daily cat eye a 2020 update by swapping basic black for a swipe of neon liner. For an easy editorial look, keep the rest of your face minimal and throw on an equally bright outfit in a matching shade.  

Glass Skin

This year is all about a moisturized, lit-from-within glow. Originating on the K-beauty scene, loyalists to this 2020 beauty trend use extensive skincare to create a complexion that looks like it was sculpted from glass. To achieve the look without an 11-step routine, apply an illuminating primer under foundation and finish with a creamy, natural highlight.

Glitter Everywhere

Euphoria-inspired makeup is here to stay, which means glitter absolutely everywhere. Whether you’re going for bold chunks of glitter all over, shimmery smokey shadow, or even glitter flecks under the eye, you can’t go wrong with a bit of sparkle. 

Floating Crease

Another retro-inspired beauty trend for 2020: the floating crease. Taking inspiration from the dramatic cut creases of the '60s, a swipe of liner above the crease is a simple update to your usual cat-eye.

Face Embellishments

2020 is the year to dig into your crafts drawer and really play with makeup via stick-on rhinestones, stars, and shiny embellishments. Another look popularized by Euphoria and Gen-Z, this beauty trend was made to show off at your next evening fête. 

Sleek Bob

After years of beachy wave after beachy wave, the new decade will see a return to more polished styles. Case in point: the '90s-inspired bob à la Kaia Gerber. A blunt cut styled smooth with rounded ends harkens back to the era's biggest supermodels while still looking fresh, and will be a major 2020 beauty trend.

Inner Corner Pop

Make a maximum impact with minimal effort by adding a contrasting pop of color to your inner corners. Go bold with full-on brights, or accentuate a smokey eye with a metallic shadow that ensures all eyes will be on you.  

Pastel Eyes

The biggest beauty trends of 2020 focus on the eyes, and a wash of pastel eyeshadow gives you the effect of a full eye look without having to spend 45 minutes in front of the mirror. Simply blend a single shadow all over the lid, and get ready to stand out at your next happy hour.