All the charming stories behind the up-and-coming beauty brands that are changing the industry one product at a time.

From full-on glam to a skincare-focused approach, the global beauty sphere is finally becoming an inclusive space. Beauty brands around the world are celebrating individuality, encouraging everyone to find the ideal <a href="https://www.lofficielusa.com/beauty/how-to-try-crystal-eyeliner-beauty-trend-euphoria-makeup" target="_blank" rel="noopener">makeup</a>, <a href="https://www.lofficielusa.com/beauty/skincare-beauty-sleep-secrets-moisturizer-national-sleep-day" target="_blank" rel="noopener">skincare</a>, <a href="https://www.lofficielusa.com/beauty/how-to-get-rid-of-static-hair-tips-winter" target="_blank" rel="noopener">hair care</a>, and fragrance that meets their personal beauty goals. L'OFFICIEL looks at some of the best brands around the world helping people fully express their unique inner beauty.

Care Natural Beauty, Brazil

In 2018, Luciana Navarro and Patr&iacute;cia Camargo founded Care Natural Beauty on three main principles: high performance, sustainability, and social responsibility. The brand not only supports the <a href="https://www.lofficielusa.com/beauty/what-does-clean-beauty-actually-mean-natural-makeup-skincare" target="_blank" rel="noopener">clean beauty</a> movement but also strives to create beauty products that are good for your skin as well as the earth. All products, which come in refillable packages, are free of toxins, chemicals, and heavy metals, and have been certified by PETA as not using animal testing or animal-derived products.

Orimei by Victoria Swarovski, Liechtenstein

As the host of the German version of&nbsp;Dancing with the Stars, Victoria Swarovski has seen countless faces in the makeup chair before they step out into the spotlight. However, she noticed that there never seemed to be a product that worked for everyone. So, she created Orimei. No, the products aren't made of crystals, as her name may suggest, but they are composed of exclusively <a href="https://www.lofficielusa.com/beauty/natural-cosmetics-organic-vegan-skincare-makeup-products" target="_blank" rel="noopener">natural</a>, vegan ingredients and vegetable oils to give your skin a healthy glow without the damage of chemicals. The brand's seven-step routine utilizes active ingredients, safe to use on a variety of skin types, that leave skin looking nourished and healthy.

Violette_FR, France

From Pinterest to Instagram, the <a href="https://www.lofficielusa.com/beauty/french-girl-beauty-products-quarantine" target="_blank" rel="noopener">French-girl</a> look is an elusive, yet attainable, goal that many women spend years trying to achieve. To help those on that quest, makeup artist and influencer <a href="https://www.lofficielusa.com/beauty/french-makeup-artist-violette-beauty-brand-launch" target="_blank" rel="noopener">Violette</a> developed her eponymous beauty line. After serving as Dior's International Makeup Artist and Global Beauty Director for Est&eacute;e Lauder, Violette refocused her energy into a YouTube channel. In developing a community of followers, she learned what women really wanted from their makeup. As a result, Violette_fr's vegan and cruelty-free products are designed to enhance your natural beauty, giving you the ultimate&nbsp;je ne sais quoi. The brand's multipurpose Boum-Boum Milk acts as a toner, serum, and moisturizer to boost your skin's glow without packing on too many products.

Seed to Skin, Italy

After working as a fashion designer in London, Denmark native Jeanette Thottrup moved to Italy in 2001 to start a luxury countryside retreat, Borgo Santo Pietro. While there, she turned to alternative and more natural healing remedies after struggling with IVF treatments. (Thottrup gave birth to a son two years later.) Over the past five years, Thottrup has worked tirelessly with her team of scientists to create Seed to Skin, a brand that combines <a href="https://www.lofficielusa.com/beauty/shop-clean-beauty-brands-makeup-skincare" target="_blank" rel="noopener">natural and organic ingredients</a> with top-rated scientific expertise. Products like The Cure, Seed to Skin&rsquo;s vitamin-rich moisturizer, boost cell regeneration and collagen production to revive skin&rsquo;s youthful visage

Sigi Skin, Singapore

Xenia Wong has always loved makeup. After enrolling in cosmetology school in South Korea, Wong learned what many brands have been asserting for years: flawless skin starts from the inside out. And so, Sigi Skin was born. As a vegan company, the brand focuses on the power of superfood ingredients and concentrated botanicals to combat issues like aging and environmental pollution as the&nbsp;backbone of its skincare products. One of the brand&rsquo;s bestsellers is the Idyllic Fields waterless <a href="https://www.lofficielusa.com/beauty/best-winter-skincare-dry-skin-moisturizer-expert-tips" target="_blank" rel="noopener">moisturizer</a>, a nourishing cream designed to improve skin&rsquo;s natural barrier and protect against free radicals.

Kirinatu, Thailand

Kirinatu, derived from the Pali words &ldquo;Kiri,&rdquo; which translates to &ldquo;mountain,&rdquo; and &ldquo;Natu,&rdquo; which means &ldquo;derived from nature,&rdquo; harnesses the power and technique of French perfumers to showcase its Asian roots through elegantly potent olfactory sensations. Inspired by its dual heritage, the brand blends the mineral scents of the French Pyrenees with the abundance of natural fragrances found across Asia&rsquo;s own mountain ranges. In addition to <a href="https://www.lofficielusa.com/beauty/popular-perfumes-tiktok-trending-rihanna-maison-francis-kurkdjian" target="_blank" rel="noopener">perfume</a>, Kirinatu has also cultivated these sensory ingredients into a range of skincare products.

Tamburins, Korea

Over the past two years, the COVID-19 pandemic has led to a rise in handwashing and sanitizing, leaving many struggling with dry and cracked hands. Tamburins aims to tackle that problem by creating a hand cream that combines delicious scents with nourishing ingredients, all in a luxury package. Perfumers work with biomedical experts to create uniquely aromatic products with a high efficacy rating. The brand also carries body fragrances, cream perfumes, <a href="https://www.lofficielusa.com/beauty/differences-between-beauty-skincare-self-care-products" target="_blank" rel="noopener">fragrant cleansers</a>, moisturizing hand sanitizers, and more.

Issy &amp; Co., Philippines

Jasmine Ang and Joel Andrade were two best friends who had no experience in the beauty industry when they set out to create Issy &amp; Co. But through their research and own personal experience, they noticed a gap in the market for a brand that champions self-love and <a href="https://www.lofficielusa.com/wellness/self-care-practices-zodiac-sign-astrology" target="_blank" rel="noopener">self-care</a> while also promoting the joy of makeup. Issy &amp; Co. delivers expertly formulated products that are effective, practical, and fun for the modern woman&mdash;or man.

OKWU,&nbsp;Chile

Makeup artist Tere Irarr&aacute;zabal and marketing expert Troy P&eacute;rez-Salas founded OKWU on the idea of bringing beauty back to the fundamentals. Their minimalist range of makeup essentials, for example, the Fundamental Sticks, are a line of cream <a href="https://www.lofficielusa.com/beauty/how-to-apply-blush-face-shape" target="_blank" rel="noopener">blushes</a>, <a href="https://www.lofficielusa.com/beauty/10-best-liquid-highlighters-shop-summer-skin-glow" target="_blank" rel="noopener">highlighters</a>, <a href="https://www.lofficielusa.com/beauty/history-of-contouring-makeup-kardashian-drag-queens" target="_blank" rel="noopener">contours</a>, and <a href="https://www.lofficielusa.com/beauty/long-wearing-lip-colors-new-years-eve-smudge-proof-lipstick" target="_blank" rel="noopener">lip colors</a> that offer users a simple, easy-to-use routine that supports one&rsquo;s natural glow rather&nbsp;than attempting to correct it.

<text class="_textbox_hecf1_13" direction="ltr" height="16.4016036987305" lengthadjust="spacingAndGlyphs" textlength="92.7139434814453" x="230.997909545898" y="-85.4199981689453" data-test="textbox">House of Bō</text><text class="_textbox_hecf1_13" direction="ltr" height="6.23424530029297" lengthadjust="spacingAndGlyphs" textlength="2.8233642578125" x="324.380950927734" y="-85.4199981689453" data-test="textbox">,&nbsp;USA</text>

Bernardo M&ouml;ller has been collecting his favorite aromas since he was a child. When his father died of COVID-19, the Miami resident decided&nbsp;to honor his father&rsquo;s dedication to authenticity and his Mexican heritage by turning his love of fragrance into <a href="https://www.lofficielusa.com/beauty/house-of-bo-fragrance-perfume-bernardo-moller-interview" target="_blank" rel="noopener">House of Bō</a>, a gender-neutral line of luxury scents that utilizes high-quality, sustainable ingredients in creating powerfully crafted scents. One of the brand&rsquo;s most popular products is its Nourishing Parfum Primer, which is applied before your daily fragrance to ensure long-lasting wear.

<text class="_textbox_hecf1_13" direction="ltr" height="16.4016036987305" lengthadjust="spacingAndGlyphs" textlength="141.902404785156" x="819.743103027344" y="-85.4199981689453" data-test="textbox">Handmade Heroes, Malaysia</text>

<text class="_textbox_hecf1_13" direction="ltr" height="9.02700805664062" lengthadjust="spacingAndGlyphs" textlength="501.028564453125" x="674.42578125" y="-67.2499923706055" data-test="textbox">In 2015, Bella Kuan and Lynsey Lim set out to create a beauty brand that not only gives users a beautiful glow but also offers a safe range</text><text class="_textbox_hecf1_13" direction="ltr" height="9.02700042724609" lengthadjust="spacingAndGlyphs" textlength="487.21728515625" x="681.31982421875" y="-55.2529983520508" data-test="textbox"> of products that don&rsquo;t penetrate the skin with harmful chemicals or toxins. Handmade Heroes is an all-natural, cruelty-free&nbsp;</text><text class="_textbox_hecf1_13" direction="ltr" height="9.02700042724609" lengthadjust="spacingAndGlyphs" textlength="502.237487792969" x="673.849792480469" y="-43.2560005187988" data-test="textbox">line of makeup, skincare, and even some hair care products that are free of parabens, preservatives, and animal byproducts. The 100 </text><text class="_textbox_hecf1_13" direction="ltr" height="9.02700042724609" lengthadjust="spacingAndGlyphs" textlength="381.293823242188" x="733.19580078125" y="-31.2590026855469" data-test="textbox">percent vegan brand supports a healthier kind of beauty that allows nature to work in its purest form.</text>

Sarah Becquer, Spain

On a mission to create <a href="https://www.lofficielusa.com/beauty/how-to-shop-sustainable-beauty-brands" target="_blank" rel="noopener">sustainable beauty</a> products that serve both the user and the <a href="https://www.lofficielusa.com/beauty/makeup-hair-shampoo-conditioner-bars-sustainable-beauty" target="_blank" rel="noopener">environment</a>, founder Mar Sieira enlisted a&nbsp;group of cosmetologists, dermatologists, and other industry experts to create Sarah Becquer. The hero product: Retin Oil, the first facial oil to include <a href="https://www.lofficielusa.com/beauty/benefits-of-retinol-how-to-use-anti-aging-skincare">retinol</a>. While retinol can often cause dryness or skin irritation, this antioxidant-rich oil is packed with&nbsp;<a href="https://www.lofficielusa.com/beauty/benefits-of-ceramides-skincare-routine" target="_blank" rel="noopener">ceramides</a> to improve the skin&rsquo;s moisture barrier while still allowing it to absorb active ingredients. In line with their mission, the brand uses only quality natural ingredients and raw materials locally sourced from native Spanish plants.

Lisa Eldridge, United Kingdom

With more than 20 years experience in the <a href="https://www.lofficielusa.com/beauty/women-owned-skincare-brands-to-shop" target="_blank" rel="noopener">beauty industry</a> and a successful YouTube channel, Lisa Eldridge knows what shoppers want in their makeup products. Her eponymous brand combines nourishing skincare ingredients with highly pigmented formulations to create face, eye, and lip products that not only perform well but help improve skin over time. Eldridge is known, in particular, for her talents in perfecting a client&rsquo;s complexion. That&rsquo;s why the Elevated Glow Highlighter and Enlivening Blush, both from her Seamless Skin line, are two of her best sellers.

L'O Dossier: 13 Beauty Brands to Watch From Around the World

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