Best New Beauty Products to Shop in August 2023

Ariana Grande's R.e.m. Beauty is coming for your complexion as it enters the foundation category with its first-ever foundation. The brand is starting off strong, as the foundation does as expected (blurs imperfections and evens the skin tone) but has additional touches thanks to its skin care benefits. Formulated to create a silk-like texture, the blendable product achieves supercharged hydration that has been clinically proven to improve the skin over time and delivers desired coverage tailored to what you prefer. 

Sweetener Foundation, $35, R.e.m. Beauty

Fenty Beauty just made applying pro-worthy foundation even easier with its new foundation stick, without compromising its well-known creamy texture and smooth finish found in its other cult-favorite foundations. Available in 25 shades, it covers all the bases: sheer-to-buildable coverage, hydrating formula, smoothing complexion, sweat-resistant, and long-wearing. Need we say more?

Fenty Beauty Eaze Drop Stick Blur + Smooth Tint Stick Foundation, $35, Sephora

Floral for spring isn't groundbreaking, but what about floral for fall? With a long-lasting floral ambery scent thanks to its blended notes of Cactus Flower, Jasmine Sambac, and Everlasting Flower, this new fragrance is a fresh addition to the perfume shelf that makes a strong case to become your next signature scent. 

Mugler Alien Goddess Supra Florale Eau de Parfum, $180, Ulta 

Dermaflash introduces a newer version of its cult-favorite pore extractor, now allowing high-speed, high-tech, hands-free pore extractions. The device cleanses the pores and removes even the most stubborn of blackheads without any hint of skin irritation. An added bonus is there is a separate mode to help infuse active ingredients into the skin, boosting circulation and skin absorption when paired with your daily creams and serums.

Dermapore+, $109, Dermaflash

Everyone needs a daily serum, a necessity that Joanna Vargas has got covered. With a blend of ingredients such as Biosaccharides, Edelweiss, Almond Oil, Panthenol, and Allantoin, the soothing serum is a skin saver, moisturizing the complexion while strengthening the outer barrier. No matter your skin type, your skin will be left feeling strong and supple, an ideal state especially for the upcoming drier fall and winter seasons.

Magic Serum, $85, Joanna Vargas

Not even Venus Retrograde can stop the love you feel in the air after one whiff of this romantic scent. The fresh floral fragrance has an enticing aroma that makes it an ideal perfume to spritz on for every date night going forward. With notes of Wild Strawberry, Red Velvet Rose, and Cedarwood, the scent is sensual yet vibrant, creating a unique sensorial experience. Added bonus: you only need a couple of spritzes that will last for hours, meaning a little goes a long way.

Coach Love Eau de Parfum, $112, Ulta Beauty

RéVive Skincare just made a strong, convincing case for your newest addition to the nightly facial routine. Optimizing the skin's natural nightly restoration cycle, this neck renewal night cream will tighten, brighten, and hydrate your neck and décolletage, resulting in smoother skin texture and a more lifted look.

Fermitif Neck Renewal Night Cream Firming Moisturizer, $175, RéVive Skincare

Aptly titled, this cream is supreme. It is multi-tasking to the highest degree by serving as a full-coverage skin tint that evens out the skin texture, locks in deep hydration for a plump complexion, visibly smooth the skin, and is completely waterproof.  It provides a radiant boost to both the face and body and, for an added touch, it's also a gentle alternative for a self-tanner — ideal as we enjoy basking under the sun before fall officially ushers.

Supreme Crème, $49, Westmore Beauty

A highly-pigmented, easily-blendable eye palette is always a makeup bag keeper. This new palette from Pat McGrath features 10 multidimensional shades that will elevate your eye looks to new heights. Each shade has a creamy texture with sensorial delightful finishes, from floral mattes to metallic, iridescent hues, making your eyes pop no matter the occasion or your makeup skill level. 

Mothership XI: Sunlit Seduction, $128, Pat McGrath Labs

Any multi-use product that can help limit the beauty cabinet is a keeper. This 2-in-1 serum boasts a milky texture formulated with two powerhouse ingredients: vitamin C and hyaluronic acid. The inclusion of both ingredients addresses the key skin benefits of improving radiance and strengthening the skin barrier, all while locking in a high retention of moisture — effectively reducing the morning skin care regimen time and becoming the new must-have product in your beauty bag.

Damdam Citrus Glow Vitamin C & Hyaluronic Acid Serum, $68, Sephora

Though summer is quickly coming to an end, effectively ending vacation mode, that doesn't you can't have a relaxed mind and body for the approaching fall and winter seasons.  Jurlique's Aromatherapy Collection has never made calming the senses so easy with its new essential oils. Find yourself soothed with comforting aromas as you drift to sleep by dispensing into an overnight diffuser, or add a couple of drops to your favorite body wash for more direct application. 

Lavender Pure Essential Oil, $29, Jurlique

Kulfi Beauty is entering the lip category with its brand-new satin lipsticks. With its creamy, lightweight texture, medium coverage, and smooth, silky finish, the lipstick seamlessly melts onto the lips, elevating your natural pout. Coming in 7 shades, it can be used as a quick swipe for an on-the-go routine, or a staple for more glam beauty looks.

Kulfi Beauty Heirloom Satin Lipstick, $30, Sephora

Achieving a spa-worthy facial in the comfort of your home? You had us at spa-worthy. This new smoothing mask is the perfect at-home facial treatment, providing all the results found at any spa appointment: Blurred pores, soft skin, smooth lines, evened texture, and a dewy complexion. Formulated with a thick, cushiony texture and having a hinted scent of lemon sugar, you can consider this face mask as your new go-to night treatment on self-care Saturdays.

Dewtopia 25% Acid Flash Facial Mask, $50, Olehenriksen

Strong yet weightless hairsprays can be hard to come by, making R+Co's new non-aerosol mist even more of a haircare essential. Formulated with Black Currant, Blueberry Extract, Plum Seed Oil, Vegan Proteins, and Nettle Extract, it has a fast-drying finish that adds shine, seals in hydration, fights frizz and keeps hairstyles in place without a single sign of flyaway strands.

Backbend Workable Hold + Non Aerosol Hairspray, $36, R+Co

If there's only room in the makeup bag for one blush product, Nudestix's new blush stick is the way to go. The multi-tasking makeup stick has an innovative outer blush and inner glow cream core. The latter of which is a skin-brightening balm packed with peptides that result in optimal skin radiance and a dewy complexion. As for the blush outer ring, it not only works on the cheeks but can be used all over the face on the lips and eyes for a natural, monochromatic look, boasting a matte finish.

Nudies Matte + Glow Core, $25, Nudestix

This lash-defining and tubing mascara delivers optimal length, lift, and definition, free from any clumps, smudges, or flakiness. The contour wand helps achieve the look with simple application, and the mascara's lightweight, velvety formula provides maximal volume without weighing down the lashes. Creating intense fullness for an all-day look, the makeup can be easily removed with warm water ahead of your nightly skin care routine.

KVD Beauty Full Sleeve Long + Defined Tubing Mascara, $25, Sephora

Eye creams instantly boost radiance to the eyes — and this one achieves that and more. Thanks to its packed dose of actives and botanicals such as Caffeine, Glycerin, Vitamin C, and Hyaluronic Acid, key eye concerns such as dark circles, moisturization, fine lines, and puffiness are immediately addressed for a skin brightening look.

Daytime Brightening Eye Cream, $64, Ever

How do you get perfect curls? It's a question as old as time, a mystery that Conair has ingeniously solved. With a push of a button, this auto curler achieves perfectly curled and consistent locks — on all hair types — without scalding, overheating, or tangling. For the days you want effortless waves, you'll leave the bathroom with a salon-worthy hairstyle without needing to spend hours to get it done.

Conair InfinitiPRO By Conair Curl Secret Auto Curler, $100, Ulta Beauty

Well known for its skin care and beauty products, Tower 28 expands into a new category with the launch of its expansive concealer line. Weightless texture, skin-like finish, medium coverage, buildable, hydrating, friendly to sensitive skin types — if there's a box to be checked off, trust, it's been addressed. Coming in 20 shades, this seamlessly-blending concealer does a foolproof job of covering up any blemishes or dark spots, without feeling cakey or further irritating the skin.

Swipe Serum Concealer, $22, Tower 28

There's no fragrance more pure and rare than attar, and Kindred Black's Wild Lilac Attar is the perfect way to try it for yourself. Made through an ancient and intricate process, the fragrance is crafted with a lavish scent of lilac complemented with a slight provocative note of exotic sandalwood. This all-natural lilac perfume will quickly become a cherished treasure — one to shop sooner rather than later since it's only available for a limited time.

Wild Lilac Attar, $365, Kindred Black

A serum, primer, and tubing mascara all in one? Consider us sold. With the benefits of a serum, hydration of a primer, and volumizing and gentle properties of a tubing mascara, this new product checks of all boxes and more. It's the ultimate lash definer, ideal for any makeup look, and a perfect go-to for summer and beyond.

Younique Quadra 4-in-1 Serum Primer Tubing Mascara, $55, Younique

This calming face mask by ESW Beauty turns your favorite fall drink into a must-have skin care addition. Formulated with pumpkin extract and oat milk, the sheet mask tackles breakouts and soothes the skin, resulting in a radiant complexion that provides the face with that desired summer glow — even once the fall season begins.