The Taurus entrepreneur is enjoying the inspiring travels that come with running her ready-to-wear line, Chufy.

Photography by Arkan Zakharov

Fashion by Angela Kusen

&nbsp;

A little over a year ago, Sofia Sanchez de Betak took a trip to Peru. &ldquo;It wasn&rsquo;t such a long trip &ndash; but definitely an intense one,&rdquo; she laughs. Her <a href="https://www.lofficielusa.com/categories/travel-living">travel</a> companions were her husband and their then 5-month-old daughter (who is now approaching two years old). It was quite the adventure for anyone, let alone a couple with a baby in tow. &ldquo;Most of the hikes, you can only get there by foot,&quot; she says.&nbsp;&quot;We did one day of the Inca trail. And on the way to Machu Picchu, you really feel like you discovered a treasure.&rdquo; Sanchez de Betak&rsquo;s trip&mdash;which also included &ldquo;a lot of food tasting and a lot of crafts&rdquo;&mdash;now serves as the <a href="https://www.lofficielusa.com/audemars-piguet/chloe-wise-interview-2019">inspiration</a> for her company Chufy&rsquo;s next collection, which each season focuses their pieces on a new location and its culture.&nbsp;&ldquo;I got very inspired!&rdquo; She trills over the phone from her apartment in Paris.

Sanchez de Betak &ndash; otherwise known by her childhood nickname &ldquo;Chufy,&rdquo; which she&#39;s given to her company - has long been a part of any stylish Instagram scroller&rsquo;s usual routine. There was, of course, her three-day nuptials in Patagonia five years ago to her husband, <a href="https://www.lofficielusa.com/fashion-week/dior-show-fashion-week-spring-2020">fashion</a>&nbsp;designer&nbsp;and art director Alexandre de Betak, which landed on thousands of inspirational destination wedding Pinterest boards. Then there are her well-documented travels, each one more exotic than the next and perfectly archived on her own Instagram: Chufy in local attire on the Maasai Mara National Reserve; in a piano bar in Tokyo; climbing a glacier in her native Argentina, on a mountaintop with donkeys in the Balearic Islands.

So it came as no surprise when the model, brand ambassador, and creative&nbsp;consultant added the title of entrepreneur to her resume in 2017 by launching Chufy, a collection of travel-inspired ready-to-wear and accessories made from high-quality materials in playful patterns. It is now sold internationally in high-end retailers like <a href="https://www.lofficielusa.com/art/artsy-vanguard-initiative-bergdorf-goodman-dior">Bergdorf Goodman</a> and Matches.

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Sanchez de Betak, who serves as creative director for the company, has taken direct inspiration from her travels (whether it be embroidered pieces by a woman in Lamu, Kenya or kimono-style pants, shirts, and dresses from Japan) and translated it into the brand&rsquo;s collection and overall ethos. And as Sanchez de Betak adds more stamps to her passport, the company grows as well, just in other ways: &ldquo;We are doing swimwear now, and are working to be more <a href="https://www.lofficielusa.com/fashion/eco-friendly-gifts-ideas">sustainable</a>,&rdquo; she explains. As if that doesn&rsquo;t sound like enough to navigate, she&rsquo;s in the midst of planning yet another trip &ndash; where to, however, she&rsquo;s not quite sure, although she is contemplating the Far East. &ldquo;Every year we take an exotic holiday, and this summer we couldn&rsquo;t do it,&rdquo; she explains. &ldquo;So I&rsquo;m thinking Asia. I never want to be too afraid. I want to be exciting. I don&rsquo;t want to be the boring couple that just wants to be in the <a href="https://www.lofficielusa.com/fashion/balenciaga-resort-2018">resort</a>.&rdquo;

Sanchez de Betak should not worry about that happening, however. The globetrotter is a Taurus, a zodiac sign known for its love of beauty and artistry, as well as for being practical, determined, and ambitious. Sounds like the perfect travel companion.

L&#39;Officiel teamed up with famed astrologist Susan Miller to predict what 2020 holds for each zodiac sign. Miller sees travel and gorgeous expeditions in the future for Taurus&mdash;and Sanchez de Betak&nbsp;will need an easy to execute beauty look for her travels, including a classic lip.

Credits

DRESS CHUFY, NECKLACES MONOKI. ON LIPS, ESTÉE LAUDER PURE COLOR ENVY OIL-INFUSED LIP SHINE IN SEE-THRU.

COAT MANGO, NECKLACES MONOKI. ON LIPS, ESTÉE LAUDER PURE COLOR ENVY OIL-INFUSED LIP SHINE IN SEE-THRU.

Makeup Steven Canavan

Hair Jerome Cultrera

Producer Mariana Cant&uacute;

Photo Assistant Alicia Henderson

Location Attic Studios

Sofia Sanchez de Betak is Living a Chic Global Dream

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