Tod's Aria D'Italia Celebrates A New Generation of Italy
In a series of documentaries, Tod's Aria d'Italia unravels Italian culture through the stories of eight artists, businesspeople, and craftsmen.
In its latest celebration of Italian culture, Tod's launches Aria d’Italia, a series of eight portraitures of young artists, businesspeople, and craftsmen like Aldo and Francesco Sersale (owners of Le Sirenuse) and Germma Richard (owner of La Foleira). Each interview showcases how the subject represents the spirit and energy of Italy while also embodying one of these keywords: joy, boldness, passion, heritage, pleasure, timeless, craftsmanship, and imagination.
Through the project's chapter-by-chapter release, viewers will enjoy both photo and video content that unveil different aspects of how these subjects embrace the passions and traditions that make up Italian culture.
Each installment will be released in the form of a documentary across Tod's social media and digital platforms as a means of bringing fans along on a visual walkthrough of Italy's newest generation of tastemakers.
In September 2022, Tod's will release the words and photography from Aria d’Italia in a volume published by Rizzoli International.
