The Most Lavish Art Basel Miami Parties 2024
From surprise performances to exclusive soirées, L'OFFICIEL rounds up the best Art Basel Miami 2024 parties that brought fashion, art, and music together in style.
Art Basel Miami Beach 2024 is more than just a celebration of contemporary and modern art; it’s a cultural phenomenon that transforms Miami into a playground for the world’s elite. While the fair itself boasts stunning exhibitions and works from renowned artists, it also sets the stage for some of the most extravagant events of the year. Luxury brands and high-profile figures host lavish soirées, exclusive cocktail parties, and star-studded gatherings, making Art Basel a destination where art meets indulgence.
L'OFFICIEL has the complete roundup of the most lavish Art Basel Miami parties below.
Hublot
Luxury Swiss watchmaker Hublot celebrated its bold legacy of design and innovation at Miami’s annual Art and Design Week with the unveiling of the Big Bang Tourbillon Carbon SR_A, a new timepiece created in collaboration with British designer, creative director, and brand ambassador Samuel Ross.
The exclusive event took place at Miami Ironside, where media, clients, and friends of the brand gathered for the grand reveal. Special guests in attendance included notable names from fashion, art, and entertainment, such as Aurora Anthony, Afiya Bennett, Joe Jonas, and Camila Coelho, alongside Hublot sporting ambassadors like Usain Bolt, Miami Heat stars Tyler Herro and Nikola Jović, and Canadian Olympic runner Andre De Grasse.
Gucci
On December 3, 2024, Gucci welcomed an impressive roster of tastemakers, artists, and cultural icons—including Alessandra Ambrosio, Eiza Gonzalez, Yara Shahidi, and Venus Williams—to celebrate the brand’s new holiday installation at Sweet Bird North Plaza in Miami’s Design District.
The installation, inspired by snow globes and Gucci’s travel heritage, featured vibrant murals by American artist Corydon Cowansage, complementing her participation in Art Basel. Guests enjoyed live DJ sets by Tiffy Vera and Carlita, cocktails, and hors d’oeuvres during a private party that transformed the plaza into a festive wonderland. The evening concluded with an intimate dinner at Mother Wolf.
The installation, offering treats from local favorites and family-friendly weekend activities, will be on display through January 7, 2025.
Fendi
Fendi celebrated the grand opening of its new Miami Design District boutique during Art Basel Miami. The event was hosted by Pierre-Emmanuel Angeloglou, CEO, and Silvia Venturini Fendi, Artistic Director of Accessories and Menswear. Isabella Massenet provided the DJ set.
The boutique showcases Fendi's women's and men's leather goods, accessories, and ready-to-wear collections across two levels, blending the brand's codes with Miami's vibrant energy and history. Its striking façade, inspired by Roman architecture, features grand arches and custom three-dimensional glass bricks. The star-studded guest list included Silvia Venturini Fendi, Storm Reid, Alessandra Ambrosio and more, all dressed in Fendi.
Cartier
Cartier unveiled the Trinity 100 Immersive Experience with a glamorous launch party in Miami Design District on December 3. The pop-up offered guests a first look at the limited-edition Trinity novelty jewelry collection, which debuted in the U.S. on December 1, as well as an immersive journey through five unique spaces celebrating the centennial anniversary of the iconic Trinity design.
Pucci
Pucci brought its signature vibrancy and playful elegance to Art Basel Miami Beach with a spectacular event on December 3rd at the Miami Beach Botanical Garden. Transformed into a private fair by Artistic Director Camille Miceli, the venue featured interactive "Puccified" activities, including gelato stands, fortune tellers, magicians, and a high-energy disco party by Disco Bambino with electrifying Italo-disco beats.
Notable attendees included Camille Miceli, Gunna, Saint Jhn, Diana Widmaier Picasso, and many more. Adding to the festivities, Pucci’s iconic prints adorned the Miami Beach Convention Center, Botanical Garden entrances, and surrounding sidewalks, creating a colorful backdrop for Art Basel.
Soho House
Soho House brought its signature flair to Art Basel Miami with "Secret Soho Sounds: Beach Tent Edition," featuring a surprise performance by Chance the Rapper on December 5. The exclusive event, held in the Beach Tent, immersed attendees in an intimate, unforgettable experience. Guests sipped on expertly crafted cocktails while enjoying the Grammy-winning artist's electrifying set, perfectly blending music and Art Basel's high-energy atmosphere. Part of Soho House’s global series of surprise musical showcases, the evening highlighted the brand’s ability to merge creativity, culture, and community seamlessly.
Casablanca
Luxury fashion house Casablanca, helmed by creative director Charaf Tajer, returned to Art Basel Miami with The Rainbow Room, an exclusive event on December 4, 2024, held on the Venetian Islands. Marking the brand’s first Art Basel appearance since its 2022 debut, the soirée featured electrifying performances by globally renowned DJs Miguelle & Tons, Marco Carola, and Pawsa, creating an unforgettable atmosphere. Prominent figures from the fashion, art, and creative communities— including Ice Spice, Bad Gyal, YG, and the Clermont Twins—were among the notable attendees.
Miu Miu x Gigi Hadid
Miu Miu celebrated its collaboration with Gigi Hadid during Art Basel Miami 2024 with an exclusive event in the heart of the Art District. The soirée unveiled Miu Miu Select by Gigi Hadid, a curated edit of Hadid's favorite pieces from the brand’s holiday collection, available for a limited time at select Miu Miu stores worldwide. The event drew a stylish crowd, including notable guests Camila Cabello and Gabrielle Union, blending high fashion and Art Basel’s creative energy in a chic celebration of Miu Miu’s iconic style.
