La Prairie Celebrates Art Basel Miami at Pop-Up Beach Club
The Swiss luxury brand continued its collaboration with artist Wen-Chi Su at its bespoke beach club.
Last week, in the throes of a busier-than-ever Art Basel Miami, Swiss skincare brand La Prairie debuted their ultra chic pop-up beach club.
The luxury brand collaborated with Taiwanese artist, dancer, and choreographer Wen-Chi Su, who performed at sunset. Her slow, controlled movements were inspired by the flow of water in the mountains of Montreux, Switzerland.
"I want to create a moment where people can contemplate how time flows. A story where you become sensitive to the nature around and focus on the horizon," said the artist.
Guests were invited to discover the world of La Prairie on the Miami Beach oceanfront, sipping champagne with a custom-painted lifeguard tower and mirrored art installation as a backdrop. Beachside skincare ceremonies in private cabanas were also on offer, where the brand unveiled its latest offering: the illuminating White Caviar Essence Extraordinaire.
La Prairie, which has been a partner of Art Basel since 2017, has a history of collaborations with artists, from the iconic cobalt-blue packaging of the Skin Caviar collection inspired by 20th-century contemporary artist Niki de Saint Phalle to its more recent partnership at Frieze New York with Carla Chan.
